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4/19/2005

 
BET Hosts Worldwide Premiere of Explosive Urban Drama 'BACK IN THE DAY' Starring Ving Rhames and Ja Rule

Telecast Set for Friday, May 13 at 7:30 p.m. ET/PT on BET; DVD Hits Stores on May 24th

Pam Grier, Tatyana Ali, Giancarlo Esposito, Frank Langella and Tia Carrere Round Out All-Star Ensemble Cast

WASHINGTON, April 18 /PRNewswire/ -- The following is being issued by BET (Black Entertainment Television):

WHAT: Emmy Award(R) winner Ving Rhames (Mission
Impossible) and platinum-selling rapper Ja Rule
(Assault on Precinct 13) star in the complex urban
drama BACK IN THE DAY, making its worldwide premiere
on BET on Friday, May 13 at 7:30 p.m. ET/PT.
Directed by James Hunter, this gritty tale of love
and redemption features an all-star ensemble cast
including Pam Grier (The L Word), Frank Langella
(Unscripted), Tatyana Ali (The Brothers), Giancarlo
Esposito, (Law & Order), Tia Carrere (Supernova),
and Joe Morton (Ali).

In BACK IN THE DAY, Ja Rule portrays Reggie Cooper,
a young man from the rough side of the tracks who
lives with his divorced, affluent father (Esposito)
in order to avoid the gang activity that almost
claimed his teenage life in his mother's
neighborhood (Grier). When Reggie reconnects with a
recently paroled friend from his past (Rhames), he
slips back into a life of crime with fatal
consequences. Reggie becomes involved in the murder
of a local preacher (Morton) and in aftermath of
this crime, he falls in love with the preacher's
daughter (Ali). Ultimately, he must choose between
losing everything he cares about and his lifelong
loyalty to his oldest friend. BACK IN THE DAY
chronicles the powerful story of one man's search
for personal redemption.

PREMIERE TELECAST: Friday, May 13 @ 7:30 p.m. ET/PT

ENCORE PRESENTATION: Saturday, May 14 @ 11:00 p.m. ET/PT

DVD DEBUT: Tuesday, May 24, 2005

Source: BET (Black Entertainment Television)

CONTACT: Tosha Whitten Griggs, +1-818-655-6712, tosha.whitten-
griggs@bet.net, or Zabrina Horton, +1-818-655-6737, Zabrina.horton@bet.net,
both of BET Corporate Communications; or Ava DuVernay, +1-323-860-7060,
ava@dvapr.com, or Ellene Miles, +1-323-860-7060, ellene@dvapr.com, both of the
DuVernay Agency for BET

Web site: http://www.bet.com/




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