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4/22/2005

 
CB BRAND Introduces Second Skin Denim(TM) for Curved Bottoms

The Woman Behind Apple Bottoms By Nelly Announces the Launch of CB Brand ... for Curved Bottoms

LOS ANGELES, April 21 /PRNewswire/ -- CB BRAND is a lifestyle collection resulting from two women's daily struggle to achieve the denim trinity -- fit, fabric, and finish -- for the natural body. "Not only am I the CEO of CB Brand, but I am also a client," states Leslie Ungar, co-founder of CB Brand who is no stranger to the quest of finding the perfect "dream fit" for the curves of a woman.

Only months after the licensing of Apple Bottoms by Nelly, (the denim line Ungar launched with the multiplatinum-selling hip-hop artist), Ungar is already back to business and launching CB Brand with Tessia Thomas, the former Director of Operations for Apple Bottoms by Nelly. CB Brand is as derriere- friendly but with several new twists and innovations for the women's "premium better bottoms" market.

With this new collection, Ungar and Thomas introduce the four-way stretch denim. Unlike regular denim which pulls only up or down, CB Brand's "Second Skin(TM)" denim conforms around the body. Second Skin(TM) is a new, luxury denim fabric originally developed in Italy and trademarked by the CB Brand. The curved cut of the fabric follows the natural curves of a woman's body.

Women-owned, female-driven. CB Brand ... because every woman has curves.

Source: CB Brand

CONTACT: Iris Yen, +1-310-379-0333, or iris@the4front.com , for CB
Brand

Web site: http://www.cbbrand.com/




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