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4/11/2005

 
'Russell Simmons Presents Yoga Live(TM)' Video Series

LOS ANGELES, April 6 /PRNewswire/ -- Simmons Lathan Media Group (SLMG), a leading producer and distributor of urban/hip-hop themed media content, today announced the release of the "Russell Simmons Presents Yoga Live" video series. Lead by three of America's most inspiring yogis -- Sara Ivanhoe, Elena Brower, and Jeffrey Cohen -- Yoga Live is based on the physical (Asana) practice of yoga and offers a complete fitness system comprised of four instructional videos. The Yoga Live fitness system introduces viewers to essential yoga postures and breathing, improves muscle tone and flexibility, strengthens abdominal muscles, accelerates weight loss, and fosters personal empowerment through mental clarity.

Yoga Live, which is part of the Russell Simmons Higher Self Series, teaches basic postures and breath work integral to the over 5,000-year-old practice of yoga. At the same time, Yoga Live offers a modern twist, integrating contemporary upbeat music to motivate students through a rigorous workout. Students can work at their own level with advanced poses and less challenging modifications given throughout each class.

"Our goal is always to bring our culture to the widest possible audience by partnering with the best in class distribution and marketing companies," said Will Griffin, president of SLMG. "Our partnership with GoodTimes Entertainment on Yoga Live continues this tradition."

Pricing and Availability

Yoga Live is being distributed via infomercials developed by GoodTimes Entertainment and via the Internet at www.getyogalive.com, and is available in VHS and DVD formats. Infomercials will begin airing April 2005. Yoga Live will be available for the introductory price of $39.95 for the four-tape set.

Details of Yoga Live Program

The Yoga Live system is comprised of four instructional videos and a guidebook, which helps explain the program, while offering tips on meditation, breathing, motivational information, and the benefits of daily yoga practice. The videos include:

* "Beginner Basics" is the foundation practice for the Yoga Live
program. In the first video, yogi Sara Ivanhoe teaches breathing
techniques, followed by an introduction to the top twelve postures
that make up the foundation of the program, and finally how to link
breath and movement together.

* "Power Flow For Accelerated Weight Loss" was developed to keep
students sweating with yogi Sara Ivanhoe guiding sequences of flowing
yoga postures, geared toward strengthening and fat burning. This
second video is also set to music for the ultimate mind-body
experience.

* "Total Body Toning And Flexibility" offers a series of strength and
balancing postures set to music. In the video, yogi Elena Brower
teaches students techniques to increase flexibility, tone and reshape
those hard-to-reach places.

* "Core Strength For Abs" is a workout lead by yogi Jeffrey Cohen that
isolates the abdominal muscles. This fourth video features a special
sequence of yoga postures that combines ab-strengthening poses with
great music, to help students slim and firm their midsection, while
creating a strong center, the foundation for mental strength and
confidence.

About the Yogis

Elena Brower is a certified Anusara Yoga instructor and founder of VIRAYOGA in New York City. Her teaching encourages self-celebration, both physically and spiritually. Jeffrey Cohen is a certified Jivamukti teacher who has taught extensively in New York City. He is also co-founder and co-director of Satsang Yoga in Charleston, SC. Sara Ivanhoe is a featured yoga expert and instructor for magazines and television. Her teaching style focuses on alignment, while maintaining a light atmosphere and sense of humor.

About GoodTimes Entertainment

GoodTimes Entertainment is a fully integrated, diversified international multimedia entertainment organization. The company is a dominant leader in direct response and electronic retailing, as well as a major industry force in the home entertainment market. Founded in 1984, GoodTimes Entertainment develops, acquires and distributes products and programming including: Rudolph The Red Nosed Reindeer, Beatrix Potter's Peter Rabbit, Richard Simmons, Billy Blanks, the FIRM, and Cindy Crawford exercise videos, Charlton Heston's multi- curriculum Bible series and many other highly regarded brands.

About Simmons Lathan Media Group

Headquartered in Los Angeles, Simmons Lathan Media Group (SLMG) produces, acquires and distributes original urban/hip-hop themed media content, including: fiction and non-fiction film, television, radio, Internet, and theatrical productions. Founded by media entrepreneur Will Griffin, in partnership with hip hop mogul Russell Simmons and television pioneer Stan Lathan, the tandem who developed ground breaking shows like Def Comedy Jam and the Tony Award winning Def Poetry on Broadway, SLMG is redefining the way urban media content is developed and distributed to the 45.3 million ethnically diverse urban consumer audience. For more information on SLMG visit www.simmonslathan.com.

Media Contacts:
Mark Hall of ego:east, inc. (for SLMG)
786-281-7007, markh@ego-east.com


Source: Simmons Lathan Media Group

CONTACT: Mark Hall of ego:east, inc., +1-786-281-7007,
markh@ego-east.com, for Simmons Lathan Media Group

Web site: http://www.getyogalive.com/

Web site: http://www.simmonslathan.com/




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