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4/15/2005

 
Russell Simmons' Yoga Live 30 Minute Entertaining Infomercial Program Hits TV Airwaves Nationwide This Weekend

Turning Up the Volume on Hip Hop and Yoga
Celebrities Including Russell Simmons, Patricia Velasquez (The Mummy, Mummy Returns), Gabrielle Union (The Honeymooners, Bad Boys 2, Deliver Us from Eva), Rebecca Gayheart (Steel Magnolias on Broadway), and Reverend Run (RunDMC) Discuss Mental and Physical Benefits of Yoga to Sell New

WHAT:

Lead by three of America's most inspiring yogis -- Sara Ivanhoe, Elena Brower, and Jeffrey Cohen -- Yoga Live is based on the physical (Asana) practice of yoga and offers a complete fitness system comprised of four instructional videos. The Yoga Live fitness system is unique in its approach, and set to 72 tracks of original, studio produced hip-hop music. Yoga Live introduces viewers to essential yoga postures and breathing, improves muscle tone and flexibility, strengthens abdominal muscles, accelerates weight loss, and fosters personal empowerment through mental clarity. Available only via television and at www.getyogalive.com, the Yoga Live infomercial launches nationwide this weekend. See schedule below:

WHEN/WHERE:

LIFESTYLE CHANNEL (NATIONAL CABLE), FRI 15-Apr-05 5:30 AM
GSN (NATIONAL CABLE), SUN 17-Apr-05 7:30 AM
KYES (ANCHORAGE, AK), FRI 15-Apr-05 8:30 AM
WMBC (NEW YORK, NY), FRI 15-Apr-05 11:00 AM
WLMT (MEMPHIS, TN), SAT 16-Apr-05 8:00 AM
METRO REGIONAL CABLE, SAT 16-Apr-05 8:30 AM
CN8 REGIONAL CABLE, SAT 16-Apr-05 9:30 AM
KYPX (LITTLE ROCK, AS), SAT 16-Apr-05 12:30 PM
WLMB (TOLEDO, OH), SAT 16-Apr-05 12:30 PM
WCIU (CHICAGO, IL), SUN 17-Apr-05 5:30 AM
WNUV (BALTIMORE, MD), SUN 17-Apr-05 10:00 AM
KTVE (MONROE, LA), SUN 17-Apr-05 10:30 AM
KWCV (WICHITA, KS), SUN 17-Apr-05 10:30 AM
KCOP (LOS ANGELES, CA), TUE 19-Apr-05 5:30 AM

Media Contacts:
Mark Hall, ego:east, inc. (for SLMG)
786-281-7007, markh@ego-east.com


PRNewswire -- April 13

Source: Simmons Lathan Media Group

CONTACT: Mark Hall of ego:east, inc., +1-786-281-7007,
markh@ego-east.com, for Simmons Lathan Media Group

Web site: http://www.getyogalive.com/




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