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Scion Makes Inroads into Music with daKAH Hip Hop Orchestra

Apr 26, 2005 New York, NY - Toyota Motor's Scion brand is making inroads into independent hip hop with a new record label, Scion A/V. The label debuted its first act, Los Angeles' daKAH Hip Hop Orchestra, at a semi-exclusives showcase at this year's SXSW music festival. "By partnering with respected companies relevant to the lives of urban youth, and event promoters and radio DJs, we want to uncover a full spectrum of up-and-coming hip-hop talent from flourishing scenes everywhere, hopefully helping to advance some careers along the way," says Jeri Yoshizu, Scion Sales Promotions Manager.

Scion executives have stated that the label's involvement with daKAH is purely one of support for an independent ensemble. In fact, Scion A/V's mission is not to cater to consumers but rather to underground artists, and Toyota does not profit from the label's releases. "We are enabling unsigned artists to get their feet up," Scion sales promotion director, Jeri Yoshizu, stated.

Featuring over 65 musicians led by composer Double G, daKAH Hip Hop Orchestra is one of Los Angeles' most unique musical experiences. Having started as a 25 piece ensemble in 1999, word soon spread and both the band and its following started to grow. In 2004, the Orchestra participated in the opening season of the prestigious Walt Disney Concert Hall in downtown LA, playing to a full capacity, cheering crowd. Now in its 6th year, daKAH is finally traveling beyond the LA city limits, with recent shows at San Francisco's Palace of Fine Arts and the House of Blues in Las Vegas. The year 2005 sees upcoming shows in Austin, San Francisco, Scottsdale, AZ, and the Playboy Jazz Festival. daKAH's first Scion release, The Missing 12", is comprised of three songs, including "Jazz Thing" featuring Guru of Gangstarr.

daKAH Hip Hop Orchestra is taking to the road. Tour dates include:
Friday, April 29: New Orleans LA
( www.sunsetpromotions.com)
Sunday, June 12: Playboy Jazz Festival Hollywood Bowl, Hollywood, CA
Sunday, August 21: Sterngrove Concert Series San Francisco, CA
( www.sterngrove.org)
www.hiphop orchestra.com
Watch footage of daKAH and Guru from Scion's House of Blues Party:
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For further information please contact Greg Trani or Kimberly Trick at Room Service. greg@roomserviceinc.net / kim@roomserviceinc.net - 718.408.1151

Room Service Productions

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