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4/19/2005

 
UrbanWorld Wireless Launches High Profile Mobile Marketing Campaigns in Fashion, Film and Music Industries

LOS ANGELES, April 19 /PRNewswire/ -- FOX, Rocafella and FUBU have all launched successful mobile marketing campaigns on UrbanWorld Wireless (UWW) reinforcing the Company's position as the mobile marketing platform of choice for cutting edge companies in 2005.

UWW is also building on the success of its "Made From Scratch Ringtonez," which produces original ringtonez and voicetonez by Hip-Hop Icons. In 2004, UWW landed an amazing 7 of the top 19 "Best Voice Ringers" on Cingular.

This year UWW is expanding aggressively in both national and international markets and currently distributes its content with over 23 different wireless carriers and aggregators worldwide. In a related strategic move, UWW has launched a rich web site: www.urbanworldwireless.co.uk to serve its consumers living in the UK, Jamaica, Canada and beyond.

Newly added to the growing celebrity ringtone roster are Kid Capri, DJ Clue, Truth Hurts, Money Mike, E-40, Bone Crusher, Drag On, Louie Ranks (Ox), comedian Alex Thomas and Hip-Hop legend Big Daddy Kane. In response to both domestic and international demand, UrbanWorld Wireless' artists have also been recording ringbacks which are now being delivered by carriers worldwide.

UWW's news alerts offer marketers a speedy resource that quickly gets breaking information out to consumers interested in music, sports, fashion and film. UWW recently finished launching a stimulating wireless campaign for Capitol Records newly signed Platinum Recording artist Faith Evans http://www.faithevansonline.com/. "UWW affords us direct and immediate access to the tastemakers of our core audience. We're able to familiarize our target consumer with an artist's name and story well in advance AND well after the release of an album. As UWW, U-DUB as we also call them, continues to grow we become that much more effective at reaching the urban wireless consumer to market records, promote appearances, deliver news about an artist, create ringtones, as well as get direct un-cut feedback from the streets," says Robert Redd, Capitol Records. Faith Evans, The First Lady album is currently #2 on Billboard 200.

Fox Films recently deployed wireless campaigns via UWW for "Johnson's Family Vacation" and "Redemption" starring Oscar winner Jamie Foxx. Rocafella was soon to follow with a UWW campaign for Jay-Z's "Fade To Black" which helped generate mass appeal. Excited about their upcoming film, "Kings Ransom" http://www.kingsransommovie.com/ starring Anthony Anderson, New Line Cinema will also use UWW as the wireless tool to generate awareness about the film which arrives in theatres on April 22nd.

Beyond music and film, UWW is launching major mobile marketing initiatives in the beverage and fashion categories. UrbanWorld Wireless will help market a new liquor, Seraphin Cognac XO and clothing line Ether via daily tag lines in its Newz alerts which will inform consumers of these products.

Parallel with the company's motto "We Connect The Streets", UWW subscribers with hot bi-monthly mixtapes featuring exclusive music, actual ringtones comedy sketched and more. This month select UWW subscribers and consumers will receive the "Belly of the Beast Mixtape" featuring top-charting Mid-West Hip-Hop artists such as Platinum recording Twista, Chingy, Do Or Die, Bump J, Jaekwon and super producer JBravo.

"2005 will be a year of dynamic growth", says CEO Mike Johns. "Our mobile marketing division as well as our ringtone and other mobile content are both tracking towards records numbers. We remain true to our roots, even as the markets for our products and services are now reaching far beyond the streets from which we came."

About UrbanWorld Wireless (UWW)

Headquartered in Los Angeles, CA, UrbanWorld Wireless is the first wireless company dedicated to serving the Urban Youth Market. Anchored on the web, the company develops aggregates, promotes and distributes mobile content direct to consumers. UWW is a leader in mobile marketing solution. Clients include Snoop, Chingy, Ja Rule, Beastie Boys and Jay-Z among many others. UWW is at the forefront of integrating wireless technology and Hip-Hop. More information is available on the web at http://www.urbanworldwireless.com/.

Source: UrbanWorld Wireless

CONTACT: Echo Hattix, echohattix@echoingsoundz.com, or Adee
Glazer-Drory, both of Echoing Soundz Public Relations, +1-818-787-7633, or
fax, +1-818-787-8748, for UrbanWorld Wireless

Web site: http://www.urbanworldwireless.co.uk/

Web site: http://www.urbanworldwireless.com/




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