Hip Hop Press has moved: www.hiphoppress.com

You may also dig:
ProHipHop - Hip Hop Marketing & Business News
Weekly Hip Hop Albums - New Releases

Try World Cypher's Hip Hop Search Engine:

5/02/2005

 
Billboard Launches Major Redesign with April 30 Issue

NEW YORK--(BUSINESS WIRE)--April 27, 2005--Billboard, the world's most trusted source of music, video and digital entertainment news, charts, reviews and analysis, announces its first major redesign in more than forty years, premiering with the April 30 issue. The new design will serve as the foundation of a wide-ranging transformation of the Billboard brand, which will be followed by the relaunch of Billboard.com and Billboard.biz, the launch of Billboard Mobile and the debut of new branded industry conferences and events.

Founded in 1894, Billboard is the premier music industry publication and its charts are the industry standard for success. While the redesigned magazine will continue to feature the quality entertainment industry reporting and data readers have come to rely on, the new Billboard will parallel the changes in the marketplace by featuring expanded digital and brand marketing coverage. Tamara Conniff, recently named Billboard co-executive editor, in conjunction with long-time executive editor, Ken Schlager, will spearhead the new look. Together they will oversee the editorial content of Billboard, as well as the web properties, the mobile initiative and the multiple Billboard conferences.

Billboard's world-famous charts will be grouped together in a section for easy cross-reference and will feature a new look with easy-to-read formatting and at-a-glance analyticals.

Daniel Stark served as creative director and with his firm, Stark Design, was responsible for the redesign. Stark Design has worked with such clients as Aramis, Kenneth Cole, Maybelline and Perry Ellis, among others. Late last year, Stark's group was responsible for the creative behind the relaunch of Billboard's sister publication Billboard Radio Monitor.

"With an average annual household income of $236,000 and 71% in management positions and higher, Billboard's affluent, educated and innovative readers reflects all aspects of the industry - from label executives to brand marketers, from artists to retailers, from dealmakers to decision-makers," said Kilcullen. "Now more than ever, Billboard is an indisposible resource reaching the thought leaders who create buzz, influence the purchasing habits of millions of consumers and drive change in the music, video and digital entertainment industry."

About Billboard:

Now in its 111th year, Billboard is the world's premier music publication and a diverse digital, events and brand-licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video and digital entertainment issues and trends. Billboard is the flagship property for the Billboard Information Group, which also consists of Billboard.biz, Billboard.com, Entertainment Law Weekly, Billboard Chart Alert, Billboard Information Network (BIN), Billboard Directories, Billboard Licensing & Events and Billboard Radio Monitor. Billboard's many strategic partners include Fox-TV, Microsoft, mForma, Reuters, Sirius Satellite Radio, Telemundo, Univision Radio, ABC Radio Networks, Azteca America and Billboard sister companies Nielsen SoundScan and Nielsen Broadcast Data Systems. These partnerships leverage Billboard's proprietary data, charts and information resources to develop broadcast entertainment, digital and mobile platforms and contextual commerce applications that expand Billboard's franchise and consumer reach.

Billboard is headquartered in New York with bureaus in Boston, London, Los Angeles, Miami, Nashville and Washington DC. The Group is a unit of VNU Business Media, a worldwide media company that provides specialized publications, electronically delivered data, expositions and marketing services and is owned by VNU Inc., a wholly owned subsidiary of Netherlands-based VNU, an international publishing and information company.




<< Home