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HipHopSodaShops Will Be Poppin' In Vegas; H3 Signs 30-Store Development Deal with Las Vegas Legend Jackie Robinson

NEW YORK--(BUSINESS WIRE)--May 2, 2005--H3Enterprises, Inc. ("FCTN.PK") has announced the signing of an Area Development Agreement for its breakthrough HipHopSodaShop franchise with RLW, Inc. of Las Vegas, a group headed by Hall of Fame athlete and entrepreneur Jackie Robinson. The deal calls for RLW to open 30 HipHopSodaShops in the Las Vegas metro area over the next 3 years. H3 expects to announce the signing of a number of similar deals in the coming months with some of the biggest names from the NBA, NFL, and the ever-expanding world of Hip Hop. Robinson, who was the owner/operator of 53 Pizza Hut franchises, has also agreed to help spearhead H3's entire West Coast operations, and will be playing a major role in gaining sponsorships, media coverage and the best possible Las Vegas stage for H3's $5,000,000 WorldSeries of CyberSports, scheduled for January, 2006.

"HipHopSodaShops are community-conscious fast food establishments offering the healthiest menu combos on earth as well as the best in Hip Hop music, memorabilia and merchandise," said award-winning Company President and co-founder Brian "H3" Peters. "HipHopSodaShops are also the first themed restaurants to utilize competitive CyberSports as a major part of the concept. We will be installing computer terminals in all our outlets and make competitive cyber gaming an integral part of the store experience as well as our online presentation. We've been planning the first `WorldSeries of CyberSports' event to complement and promote the opening of our first unit on the Las Vegas `Strip,' and have now found the perfect person to make all our Vegas operations a mega-success. It's truly a blessing to add someone with the proven ability, experience, accomplishments, and wealth of contacts that Jackie Robinson brings to the H3 team."

"The `SodaShops' have price points suitable for everyone's budget," added company co-founder and top Hip Hop DC DJ, Jamar `J Niice' McNeil, "including a wide variety of 50-Cent specials as well as our signature H3Raps, a delicious selection of `Biggie'and `Smallie' wraps that have 80% fewer carbs than traditional subs and sandwiches. We're also introducing H3WhiteTea, our own line of great tasting sodas, teas, lemonades, and energy drinks containing organic white teas sweetened with pure chicory syrup, and boasting five times the healing and overall health benefits found in a 20 oz. bottle of Green Tea."

In his brilliant athletic career, Jackie Robinson achieved the status of All-American, World Champion, and Hall of Famer. After a series of extremely profitable business ventures, the Vegas native landed a spot in Black Enterprise Magazine's "Top 100 Business People" (#51), a list that includes the likes of Oprah Winfrey and Bob Johnson. Jackie was the owner of his own record label as well as a number of highly successful eating establishments, and served as a senior executive for the Aladdin Hotel Casino for eight years.

"I see the HipHopSodaShops as one of the greatest fast-food franchise opportunities of our time," said Robinson. "I love the entire concept and especially the fact that `H3' and `J Niice' are committed to using the enormous wealth being generated by Hip Hop to create better jobs and educational opportunities for the entire black community. It's obvious to me why Bank of America and Visa honored these two 25-year-old wunderkinds with their top prize for Best New Business Concept of 2004. I look forward to being a major contributor to all of their remarkable business endeavors."

H3 Enterprises is the owner, creator, licensor, and franchiser of Halls of HipHop, HipHopSodaShops, H3Raps, H3WhiteTea, H3CyberSports, H3Merchandise, and H30 (hthreeonline.com).

This press release may contain forward-looking information within the meaning of Section 27A of the Securities Act of 1933 or Section 21E of the Securities and Exchange Act of 1934 and is subject to the safe harbor created by these sections. Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results.
H3Enterprises, Inc.
Tom Lisker, 914-376-6767

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