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5/13/2005

 
Paramount Pictures Teams Up With 4Sho4Kids for Benefit Screening of 'The Longest Yard' in St. Louis

Adam Sandler, Chris Rock, Burt Reynolds, Nelly, Michael Irvin, Bill Romanowski, and Brian Bosworth Among Stars Expected to Attend Screening; Proceeds to Benefit the Jes Us 4 Jackie Marrow Registry Campaign

ST. LOUIS, May 12 /PRNewswire/ -- Paramount Pictures and 4Sho4Kids have teamed up for the May 22, 2005 benefit screening of the upcoming summer movie "The Longest Yard" in St. Louis, MO. The film will be screened at the Tivoli Theater in the Delmar Loop. The movie will open nationwide on May 27.

Adam Sandler, Chris Rock, Burt Reynolds, and Nelly will be among the athletes, actors, musicians, elected officials, and other VIPs that will walk the red carpet prior to the screening. Consistent with the film's football theme, the red carpet will be surrounded by cheerleaders and tailgating fans. Following the screening, event guests will enjoy a spectacular post-screening party. Also attending are some of the real-life athletes who star in the film: NFL great Michael Irvin, Bill Romanowski, and Brian Bosworth, and Indian wrestler Dalip Singh.

"We are honored that Paramount has chosen to benefit 4Sho4Kids with a St. Louis screening of this exciting film," said Chalena Mack, the executive director of The 4Sho4Kids Foundation. "This event will raise funds for our Jes Us 4 Jackie marrow registry campaign, helping leukemia patients everywhere find matches that will extend their lives."

"The Longest Yard" is the story of pro quarterback Paul Crewe (Sandler) and former college champion and coach Nate Scarborough (Reynolds), who are doing time in the same prison. Asked to put together a team of inmates to take on the guards, Crewe enlists the help of Scarborough to coach the inmates to victory in a football game "fixed" to turn out quite another way.

4Sho4Kids, a nonprofit foundation started by hip-hop superstar Nelly, is dedicated to improving the quality of life for children born with developmental disabilities and children born addicted to drugs. 4Sho4Kids also supports the Jes Us 4 Jackie campaign, a national marrow registry initiative in honor of Nelly's sister, Jackie Donahue, who recently lost her battle with leukemia.

The benefit screening will begin at 4:00PM on Sunday, May 22 at the Tivoli Theater. Tickets for the screening are $100, $250, and $500 with the proceeds benefiting The 4Sho4Kids Foundation. Corporate packages are also available. To purchase tickets, please call 1-888-211-2775. For more information, please visit www.jesus4jackie.com/tly.

Paramount Pictures and Columbia Pictures present a Happy Madison/MTV Films Production in association with Callahan Filmworks, "The Longest Yard," a Peter Segal film starring Adam Sandler, Chris Rock and Burt Reynolds. The film is directed by Peter Segal ("50 First Dates," "Anger Management") from a screenplay by Sheldon Turner based on the film written by Tracy Keenan Wynn from a story by Albert S. Ruddy. Jack Giarraputo is the producer. The executive producers are Van Toffler, David Gale, Barry Bernardi, Allen Covert,

Tim Herlihy, Michael Ewing, and Albert S. Ruddy. The film also stars James Cromwell, Nelly, and William Fichtner.

Event Contacts:
For ticket sales or event information, For media inquiries,
Dr. Amit Dhawan, SYNERGY Pete Maniscalco, HNOW
(314) 706-4080 (314) 918-7788
amit@synergystl.com pete@hnow.com

Source: Paramount Pictures

CONTACT: For ticket sales or event information, Dr. Amit Dhawan of
SYNERGY, +1-314-706-4080, amit@synergystl.com; or media inquiries, Pete
Maniscalco of HNOW, +1-314-918-7788, pete@hnow.com, for Paramount Pictures

Web site: http://www.jesus4jackie.com/tly




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