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5/27/2005

 
Who's Your Daddy, Inc. 'OTCBB:WYDY' Enters Into Agreement with Master P

The Hip Hop, Merchandising, and Licensing Mogul, to Become a Partner

SAN DIEGO--(BUSINESS WIRE)--May 25, 2005--Who's Your Daddy, Inc. (OTCBB:WYDY - News), a licensing and branding company with trademarks for over 300 products on five continents, has announced that the Company has entered into an agreement with Master P. As the CEO of The New No Limit Records, Master P, born Percy Miller, is a hip hop icon, and ten year veteran of the entertainment and licensing industries. He is also the driving force behind his clothing line, P. Miller Signature Collection, a successful line of sportswear sold nationally in Sears, JC Penny, Kohl's and Mervyn's stores.

Master P will be involved on a daily basis in the licensing, marketing, and distribution of Who's Your Daddy products and merchandise.

Master P's initial focus will be on the sale, distribution, and marketing of the Who's Your Daddy energy drink. Master P will assist in the launch of the product, dubbed 'the King of Energy Drinks,' which will roll out in June of 2005.

Master P will work with the Company on expanding all aspects of the licensing, marketing, and branding division, and in creating market awareness of the Who's Your Daddy product lines on a mass merchandising basis.

Edon Moyal, CEO of Who's Your Daddy, stated, "We are extremely pleased with the partnership of Who's Your Daddy and Master P. The first time Master P and I sat down to talk about our Company's accomplishments, and our long term vision, the synergy was incredible.

"We discussed the recent acquisition of PHARB, the only FDA approved hangover remedy, which is distributed in over 55,000 locations throughout the US. We discussed the natural distribution channels for Who's Your Daddy products which the PHARB acquisition created. We then discussed the Company's goals to begin production of the Who's Your Daddy energy drink line, and to get actively involved in the $2 billion dollar per year energy drink industry through the launch of our 'King of Energy' beverage.

"It was immediately evident to both of us, that with the addition of Master P to the team, Who's Your Daddy would have the resources, strength, and ability to compete with some of the greatest licensing and branding companies in the world."

Mr. Moyal continued, "Master P's name and reputation for quality, hard work, and success, precedes him. I could not be happier than to have Master P as a partner. His joining our team gives me great pride in what we have accomplished to date and even greater inspiration for what I know we can do now that we have joined forces."

Master P stated, "When I met Edon it was reminiscent of me some ten years ago. Edon and his executives have amassed a marketing, branding, and licensing Company that shall have no limits. Edon's work ethic and determination is evident in everything he does.

"I have not seen as thorough a business strategy, team of talent, and a business model, with as much appeal and marketing genius since the days I started No Limit Records, nearly 10 years ago.

"I feel that Who's Your Daddy, Inc. is destined to reach great heights. I believe that the value added reaches and depth of market I can bring to the table is a recipe for success. I could not pass on this opportunity."

About Master P

Master P, born Percy Miller, a 10-year veteran of the entertainment industry has earned a place in the Guinness Book of World Records as the highest paid entertainer in the hip hop industry.

He was included in Fortune Magazine's prestigious "40 Richest Under 40" list (where he also graced the cover in 1999) as well as Forbes' Top List of Highest Paid Entertainers. He was also recognized by The Source Magazine as the #1 most powerful player in rap music two years in a row.

Master P has expanded his business empire to include the Entertainment industry with films, and television shows. Master P has revolutionized the entire music business by selling over 50 million albums in the last eight years, and to date has garnered 12 multi-platinum, 10 platinum and 12 gold records.

Master P has starred in more than a dozen films. Through his No Limit Films, Master P has produced eight films and written and directed six. He has also appeared on a variety of television shows including HBO's Oz, Fox's Dark Angel, UPN's Girlfriends, The Hughleys, and Moesha.

Master P is also a screenwriter, director, actor, father, and executive producer and co-creator of a Nickelodeon family television series, Romeo!, starring his teen star son Lil' Romeo. The show is the #1 cable television show among African-American viewers between the ages of 9 to 14.

About Who's Your Daddy, Inc.

Who's Your Daddy, Inc. is a publicly traded licensing company which designs and licenses a variety of products centered around the trademark-protected brand, 'Who's Your Daddy.' Who's Your Daddy, Inc. holds licensing rights to the name Who's Your Daddy for over 300 products in the US, Europe, Canada, Australia, and Japan. The 'Who's Your Daddy' range of product offerings are designed to appeal to young men, women and sports fans who strive for "style with authority." Who's Your Daddy, Inc. is traded under the WYDY stock symbol.

This material includes forward-looking statements based on management's Current reasonable business expectations. In this document, the words "can," "anticipates," and similar expressions identify certain forward-looking statements. These statements are made in reliance on the Private Securities Litigation Reform Act, Section 27A of the Securities Act of 1933, as amended. There are numerous risks and uncertainties that could result in actual results differing materially from expected outcomes. The material should be read in conjunction with the Company's current annual and quarterly reports filed with the SEC, which contain discussions of currently known factors that could significantly impact the Company's future.
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Contact:

The Ardell Group
Kelly Urban, 858-792-2940
kurbanpr@yahoo.com




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