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6/01/2005

 
Atari and Marc Ecko Secure More Than 65 Legendary Graffiti Writers for 'Marc Ecko's Getting Up: Contents Under Pressure'

Renowned Writers Lend Tags and Talent to Highly-Anticipated Video Game

NEW YORK, May 26 /PRNewswire-FirstCall/ -- Further establishing the Getting Up(1) brand as a true representation of authentic graffiti culture, Atari, Inc. (NASDAQ:ATAR) and Marc Ecko, the visionary behind several of today's most respected youth lifestyle brands, today announced the involvement of over 65 well-known graffiti writers in the highly anticipated video game, Marc Ecko's Getting Up: Contents Under Pressure.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050526/NYTH004 )

The artists will lend their signature tags and art to the urban environments, while six legendary artists -- Cope 2, FUTURA, OBEY: Shepard Fairey, Seen, Smith and T-kid -- will serve as in-game mentors to its protagonist, Trane, a rebel and toy(2) graffiti writer. The six artists teach Trane skills and techniques such as painting burners, wheat pasting and stencils, so that he may go on to become an all-city(3) king.

"In order to provide players with a true and authentic interpretation of writer's lifestyle, we have gathered some of the most acclaimed artists from all over the world to participate in this project," said Marc Ecko, Executive Creative Director for Getting Up. "Outside of being a riveting game, Getting Up chronicles the expression, creativity, and passion that drives a writer to put his life out there in the name of the most powerful art movement in recent history. As someone whose career was deeply inspired by the legends who set this global phenomenon in motion in the early 80s, I am honored to bring it full circle by working with them on this groundbreaking project."

The six graffiti artists include:
* Cope2 - the notorious 'Bronx bomber and destroyer' who began by
tagging New York City subway cars and by 1983, was the king of the 2, 4
and 5 subway lines. Shows Trane the skills needed to successfully tag
the subway system.
* FUTURA - a presence since the early 1970s, FUTURA has gone on to
become involved in creating a vehicle for writers to pursue careers as
professional artists at Esses Studios. Introduces Trane to a graffiti
artist's black book(4).
* OBEY - Shepard Fairey - was a student at the Rhode Island School of
Design when he created the now famous sticker of Andre the Giant with
the words OBEY. This experiment in phenomenology demonstrates the
impact and influence a street artist can wield. Opens Trane up to the
world of wheat pasting.
* Seen - Bronx-born artistic prodigy well-known for painting entire
subway cars from top to bottom, and one of the first artists to put his
work to canvas. He is widely regarded as a leader of the school of
graffiti art, and his works can be found in private collections and
museums. Shows Trane how to bomb entire subway cars.
* Smith - from Washington Heights, Smith was one of the most notorious
writers ever and defined a new culture of graffiti by going above
ground and sneaking his way into heaven spots(5) to place his tag.
Smith has since been commissioned to do murals for business of all
types. He provides Trane with sneaking and stealth techniques.
* T-kid 170 (Terrible Kid) began by writing on trains in 1974 and
continues his art today by painting many murals in his hometown of the
Bronx. Regarded by his peers as a highly influential master for his
graffiti style and design. Teaches Trane how to paint murals.



Developed by The Collective, Getting Up: Contents Under Pressure is scheduled for release in September 2005.

About Marc Ecko Enterprises

Marc Ecko founded *ecko unltd., the world-famous rhino brand in 1993. In 10 years, the company has grown into the largest urban apparel brand. Product categories include: *ecko unltd. men's and women's apparel, outerwear, footwear, watches, eyewear, underwear, belts, bags, hats, small leather goods, formalwear and more. Marc Ecko Enterprises also includes Marc Ecko (a premium collection of men's clothing and accessories), the G-Unit Clothing Company (a joint venture with multi-platinum musician, 50 Cent), Zoo York (a line of skateboards and skate-influenced clothing and accessories), Femme Arsenal (an upscale line of women's clothing, accessories, and cosmetics), and Fetish (a women's collection developed in conjunction with recording artist/actress Eve to re-launch Fall 2005). The company also publishes Complex magazine, a young men's consumer magazine with a rate base of 315,000. *ecko unltd. products are available in more than 5,000 stores domestically and more than 45 countries internationally. *ecko unltd. runs more than 25 of its own retail stores across the country.

About The Collective

Part of Foundation 9 Entertainment, the largest independent game developer in North America, The Collective is a leading independent developer of console video games. The Collective has created groundbreaking third-person action adventure games, including the critically acclaimed Indiana Jones and the Emperor's Tomb(TM), Buffy the Vampire Slayer(TM) and the soon-to-be-released, Star Wars Episode III: Revenge of the Sith(TM). The studio has also developed the world-class Slayer(TM) game engine and SlayEd(TM) tool suite. The Collective, along with Backbone Entertainment, Digital Eclipse, Pipeworks, and ImaginEngine make up Foundation 9 Entertainment. The company's labels have developed more than 250 titles, including more than 50 in 2004 alone. The company employs more than 325 employees, and has offices in Los Angeles, Newport Beach, Emeryville, Vancouver, Boston, Eugene and Honolulu. The Collective is based in Newport Beach, California, and can be found on the Internet at http://www.collectivestudios.com/.

About Atari

New York-based Atari, Inc. (NASDAQ:ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as DRIV3R(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman(TM), Test Drive(R), Unreal(R) Tournament 2004, and Unreal(R) Championship; and mass-market and children's games such as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), Dragon Ball Z(R) and RollerCoaster Tycoon(R). Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit http://www.atari.com/.

ATARI, the ATARI logo, and classic Atari game titles and logos are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates.

All other trademarks are the property of their respective owners.

(1)-Getting up means getting your tag or graffiti piece up on a wall,
high surface, or train
(2)-Toy is the name given to a graffiti writer starting out
(3)-All city is the name given to a graffiti writer who's gained a
reputation for painting citywide
(4)-A black book is a journal graffiti artists use to keep a log of
admirable art they've seen throughout their travels and to collect
signatures of other writers
(5)-Heaven spots are areas up high that are called so because that's
where you'll go if you fall

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050526/NYTH004
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN5
PRN Photo Desk, photodesk@prnewswire.com

Source: Atari, Inc.

CONTACT: Tara Bruno of HighWater Group PR, +1-212-338-0077 x302,
tara@highwatergroup.com; or Clint Cantwell of Marc Ecko Enterprises,
+1-917-262-1110, clintc@ecko.com, both for Atari, Inc.

Web site: http://www.atari.com/
http://www.collectivestudios.com/




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