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6/14/2005

 
Boost Mobile Hits the Street Hard, Fast and with a Lot Of Net

Lifestyle-Based Wireless Telecommunications Brand Sponsors Fifth Annual AND1 Mix Tape Tour; Adds AND1 Athletes AO and Prime Objective to Official Team Roster

IRVINE, Calif.--(BUSINESS WIRE)--June 6, 2005--AND1 Mix Tape Tour - one of Boost Mobile's premier sponsorships - kicks off in Oakland, Calif., this Friday, marking the beginning of its fifth summer tour. Participating on the tour are newly signed Boost(TM) team athletes Aaron Owen (aka AO) and Lonnie Harrell (aka Prime Objective), who will take on the toughest basketball talent each city has to offer.

"Boost Mobile is back for a second year sponsoring the AND1 Mix Tape Tour and we can't wait. The players, antics, the hype - basically the whole experience is a marvelous, must-see event for everyone," said Daryl Butler, senior manager of events and sponsorships for Boost Mobile. "We are also thrilled to announce the addition of AO and Prime Objective to the official Boost team roster. These guys are innovative, irreverent, and engaging, all of which are brand values at Boost. We're delighted to have them join our efforts as we continue to support and recognize the artistic excellence and creative expression of these ballers and their fans."

All the best streetball players from around the U.S. will test their skills against the AND1 players including new team members Dennis Chism (aka Spyda), Jamar Davis (aka Pharmacist) and Eric Holmes (aka Spinmaster) as they exhibit their talents and compete for a "spot on the bus" and ultimately an endorsement deal with AND1.

Boost's sponsorships and events team will be on site at all of the tour's 30 stops giving away merchandise, demonstrating products and providing attendees with a memorable experience. AND1 Mix Tape Tour dates and locations are available at www.and1.com along with photos, streaming video and more.

About Boost Mobile

Based in Irvine, Boost Mobile(TM) LLC, a subsidiary of Nextel Communications Inc. (NASDAQ:NXTL), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Since 2002, Boost Mobile's quality products and unique branding efforts, which fuse action and urban sports, music, fashion and entertainment, have enabled American youth to boost their lifestyle and status, build stronger connections and achieve greater independence. Boost Mobile is now recognized as a brand that embraces diverse youth culture, lifestyles and interests. Boost's popularity among American youth has generated rapid success, making it one of the fastest-growing wireless services in the U.S. with more than 1.5 million customers. Boost(TM)-branded wireless phones with its exclusive nationwide Boost(TM) Walkie-Talkie service, and Re-Boost(TM) cards are available nationwide at locations where youth prefer to shop, including national retailers such as Target, Best Buy, Wal-Mart, Sam Goody, and Media Play. Boost phones and service are also available at Nextel Retail Stores, independent wireless dealers, and online at www.boostmobile.com. Re-Boost cards may also be purchased at national convenience stores, including 7-Eleven and Circle K. Experience Boost on the Web at www.boostmobile.com.

Contacts
Boost Mobile Media Bureau, 310-665-0290
press@boostmobile.com




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