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6/08/2005

 
Burger King Corporation Celebrates Black Music Month with the Return of Its BK GOT MUSIC!(SM) Summer Extravaganza

MIAMI, June 8 /PRNewswire/ -- Burger King Corporation (BKC) today announced its role as the leading sponsor of the BK GOT MUSIC!(SM) summer extravaganza June 10-12 in conjunction with entertainment powerhouse VIBE magazine. The "VIBE MusicFest Presented by BURGER KING(R)" will bring R&B, hip-hop, world music and gospel to Atlanta's Georgia World Congress Center.

"In the past few years, BKC and its franchisees have established a solid reputation for bringing our guests tremendous entertainment. This year all roads point to Atlanta, and we're proud to participate with the renowned VIBE magazine in what promises to be a great music festival," says Andy Bonaparte, senior director, advertising and multicultural marketing, Burger King Corporation.

"The city of Atlanta is excited to recognize Burger King Corporation and its franchisees for their corporate sponsorship and the economic and cultural impact we anticipate 'VIBE MusicFest Presented by BURGER KING(R)' will have on our city," said Shirley Franklin, mayor of Atlanta. "Burger King's presence is a vital and integral part of our community, and we are particularly pleased to have them as a corporate partner for this first-ever event."

The "VIBE MusicFest Presented By BURGER KING(R)" will celebrate the impact of black music and entertainment through a series nighttime concerts and daytime. Featured activities include an interactive gaming lounge, fashion shows, beauty makeovers and a car show. Fest fans will also have the rare opportunity to meet their favorite musical artists, celebrities, comedians and sports icons face to face at scheduled meet and greets. As an added attraction, VIBE will also kick off an informative panel and seminar series featuring senior-level professionals and inspirational speakers from music- and entertainment-related industries as well as from politics, business and academia.

VIBE magazine will donate a portion of ticket sales to the Endowment Fund of the Burger King/McLamore Foundation; these monies will be used to award scholarships for deserving students wishing to attend a member HBCU (Historically Black College & Universities).

The Burger King/McLamore Foundation, established in 1997 in honor of BKC Co-founder James W. McLamore, unites the entire BURGER KING(R) system in one philanthropic effort that provides deserving youth with the educational opportunities they need to succeed.

Since the inception of the Burger King Scholars Program in 2000, the Foundation has awarded more than $8.5 million in scholarships to approximately 8,500 students for college or post-secondary vocational/technical school to deserving youth throughout the United States, Canada and Puerto Rico.

About Burger King Corporation

The BURGER KING(R) system operates more than 11,000 restaurants in all 50 states and in 65 countries and territories worldwide. Approximately 90 percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.

Burger King Holdings Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. Burger King Corporation has system-wide sales of approximately $12 billion. To learn more about BURGER KING, please visit the company's Web site at http://www.burgerking.com/.

Source: Burger King Corporation

CONTACT: Deryck Thompson of UniWorld Group Inc., +1-212-219-7275,
dthompson@uniworldgroup.com; or Laina Kawass of Burger King Corporation,
+1-305-378-7887, lkawass@whopper.com

Web site: http://www.burgerking.com/




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