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LG Mobile Phones Collaborates with PJ Tight (Rap Superstar Nelly's New Energy Drink) and Derrty Entertainment for the Livin' LG Mobile Marketing Tour

Livin' LG Tour Will Criss Cross the Country Promoting LG Mobile Phones and Nelly's 'PJ Tight' Energy Drink

SAN DIEGO, June 20 /PRNewswire/ -- In a unique collaboration, the nationwide "Livin' LG" Mobile Tour will cross the country promoting the latest and greatest LG mobile phones and hip-hop superstar Nelly's new, low-carb, low-calorie energy drink, PJ Tight. The tour recently kicked off in St. Louis with a charity premiere of the new film "The Longest Yard," starring Adam Sandler, Chris Rock and featuring Nelly.

The Livin' LG Mobile Tour will cross the country over the next several months in search of a new voice for the PJ Tight rhyme, ending in October at the LG Action Sports Championships in Los Angeles. The Livin' LG bus has been outfitted with a recording studio on the second floor, where hopefuls can throw down their own rhyme to a music track in the hopes of winning the grand prize, a trip for two to St. Louis to audition for Nelly's label Derrty Entertainment. Derrty Entertainment will participate in picking the winner, and the winning recording may become the new theme song for PJ Tight. Aspiring stars can perform 15 seconds of their rhyme to existing music while a LG mobile phone and digital video camera records their performance.

"This tour represents a unique grassroots marketing effort that leverages the power of two dynamic brands, Derrty Entertainment and PJ Tight, to communicate directly with consumers," said Jon Maron, director, marketing communications for LG Electronics MobileComm. "Both the LG and PJ Tight brands represent a hip, connected lifestyle, and the Livin' LG tour will give consumers all over the country the chance to experience it in their own hometown."

All auditions will be posted on the Livin' LG Web site (www.lifewithlg.com), and participants will also have the chance to win one of five monthly studio prizes, including a supply of PJ Tight. Submissions will also be accepted to pjtight@itgirlpublicrelations.com for those unable to attend the tour sites.

Visitors to the Livin' LG bus will have the chance to try out all of LG's latest handsets, and experience the fun of Livin' LG, complete with 3D video and individualized product fittings, where an LG representative will help visitors find the phone to fit their lifestyle.

The Livin' LG Mobile Tour will be stopping at events including concerts, sporting events, local fairs and celebrations in multiple cities across the country, including Atlanta, Los Angeles and New York. For the complete Livin' LG tour schedule, updates from the road, audition clips and exclusive content, please visit www.lifewithlg.com. Rules and releases can be viewed and downloaded at www.letitloose.com. For more information on rap and hip-hop star Nelly or PJ Tight, please visit www.letitloose.com or www.itgirlpublicrelations.com.

About LG Electronics

LG Electronics, Inc. (Korea Stock Exchange: 06657.KS) is a global force in electronics, information and communications products with 2004 annual sales of US $38 billion (consolidated). With more than 66,000 employees working in 76 subsidiaries in 39 countries around the world, LG Electronics is comprised of four main business companies including Mobile Communications, Digital Appliance, Digital Display, Digital Media.

LG Electronics Mobile Communications Company is the world's leading manufacturer of WCDMA (UMTS), CDMA and GSM handsets, and the fastest growing manufacturer of mobile phones worldwide. The company provides a total range of wired and wireless solutions, and is rapidly establishing a global presence as it cultivates international market share in 3G handsets. For more information please visit www.lgusa.com.

Source: LG Electronics MobileComm

CONTACT: Melissa Elkins of LG MobileComm, +1-858-635-5329,
melkins@lge.com; or Johanna Brown of Ogilvy Public Relations, +1-310-248-6192,
johanna.brown@ogilvypr.com, for LG Electronics; or Juliette Harris of "It"
Girl PR, +1-310-577-1122, Juliette@itgirlpublicrelations.com, for Nelly/PJ

Web site: http://www.lifewithlg.com/

Web site: http://www.letitloose.com/

Web site: http://www.lgusa.com/

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