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6/10/2005

 
Marc Ecko Brings Kanye West, Ludacris, Nas, Lil Jon, Ciara, Rascalz, Kardinal Offishall and More to Toronto August 13, 14, 2005

TORONTO, June 9 /CNW/ - Fashion designer MARC ECKO is proud to announce
the first MARC ECKO'S GETTING UP FESTIVAL. Presented by Solo Mobile,
Marc Ecko's Getting Up Festival will be Canada's largest hip-hop lifestyle and
culture event, on August 13 and 14, 2005 in Toronto at the Polson Street Pier
(The Docks). One day Tickets start at $49.50 (+ tax and service charges) and
go on sale June 11 at 10 a.m. though www.ticketmaster.ca, 416-870-8000 and at
most ATHLETES WORLD locations.
Solo Mobile presents Marc Ecko's Getting Up Festival is a 2-day cultural
and musical experience that will include a variety of attractions encompassing
the hip hop lifestyle. The festival shares its name with Marc Ecko's fall 2005
Atari video game release. The Festival will include live performances by the
world's leading recording artists. Scheduled to appear are:

- Kanye West, Grammy winner
- Ludacris, NAS, Lil Jon, multi-platinum selling artists
- Busta Rhymes

Canada's own:
- Swollen Members
- Kardinal Offishall
- Rascalz

Up-and-comers
- Brooke Valentine
- Ciara
- Melanie Durrant

More artists will be announced in the coming weeks.
---------------------------------------------------

Solo Mobile presents Marc Ecko's Getting Up is directed creatively by
Toronto's own internationally renowned music video Director, Lil X. The
festival goes beyond music with many attractions including a car show,
graffiti expo, art and fashion museums, b boy and mc battles, fashion shows,
'the next Video Vixen' contest, collectible and novelty vendors, retail
outlets, interactive gaming lounges, dj sets and more. 'Getting Up' aims to
showcase and educate the public on the positive nature of the hip hop culture
revealing the inspiration for the Ecko Unltd. clothing line that debuted
twelve years ago.

'GETTING UP' - MORE THAN MUSIC

Marc Ecko's empire, which ranges from fashion to footwear and gaming to
publishing, has grown from his ability to relate to and understand the urban
multicultural lifestyle. Ecko selected Toronto as the location for the
'Getting Up' Festival because he believes the city is a true reflection of
this culture.
"Toronto is an epicenter of multiculturalism and diversity, with hip-hop
style and savvy. I am honored to present Canada with the first year of this
groundbreaking event and we hope that it will attract people from all over the
country," says Ecko.
Six people Solo Mobile contest winners will have the opportunity to get
the ultra VIP experience at 'Getting Up'. This will include flights to Toronto
for one person and five friends, accommodations and a chance to party with the
artists on the Solo Mobile yacht. Details are available at www.ecko.com.
Marc Ecko's 'Getting Up' is unique in that it brings together Canada's
leaders of urban art and culture with America's top players. Toronto's
Goodfoot sneaker retailer will be paired with fixins.com to present a unique
shoe museum and an exclusive sneaker outlet. Picture Perfect Motoring will
pair with top American celebrities to present Canada's first Super Luxury Car
Show. Graffiti legends West One, Dash and Cope 2 will collaborate with
Canada's Skam and Virus to produce live art work on site. Canada's top names
in dj's, mc's, b boys and musicians will perform. An autograph signing booth
will give festival-goers the chance to meet celebrities and sports icons face-
to-face.
Title sponsor Solo Mobile stepped-up for Marc Ecko's Getting Up.
According to Stewart Ellis, Managing Director, Solo Mobile, "Hip Hop culture,
as embodied by Marc Ecko and all of the projects he's involved with, is a
driving force in our society that's often overlooked and even dismissed. We're
thrilled to help make this festival happen. With top talent from both sides of
the border, 'Getting Up' will showcase everything that's great about Hip Hop
culture."
Marc Ecko and Solo Mobile are pleased to announce that they will donate
fifty cents from the sale of each ticket to Kids Help Phone
(www.kidshelp.sympatico.ca) and the Tikva Children's Home
(www.tikvaodessa.org)

ABOUT MARC ECKO ENTERPRISES, SOLO MOBILE AND CACCIA FASHIONS

Marc Ecko founded Ecko Unltd. the world famous rhino brand in 1993. In
twelve years, the company has grown into the largest urban lifestyle brand.
Product categories include; Ecko Unltd. men's and women's apparel, outerwear,
footwear, watches, eyewear, underwear, belts, bags, hats, formal wear and
more. Marc Ecko Enterprises also includes Marc Ecko 'Cut & Sew' a premium
collection of men's clothing and accessories, Avirex, the G-Unit Clothing
Company, launched with multi-platinum recording artists 50 Cent and Zoo York a
line of skateboards and skate influenced apparel. The company also publishes
COMPLEX magazine, a young men's consumer magazine. www.ecko.com
Solo Mobile launches this summer and will be the nation's pre-eminent
mobile cellular service for Canadian youth. www.solomobile.com
Caccia Fashions is the Canadian home of the apparel brands Ecko Unltd.,
Ecko Red, Marc Ecko 'Cut & Sew', G-Unit Clothing and Zoo York.

For further information: AJ Klapka, Marc Ecko's Getting Up Festival,
(514) 983-7472, aj@groupeimperial.com; Tara McCarthy, Optimum PR for Solo Mobile, (416) 934-8409, tara.mccarthy@cossette.com




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