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New Miami Label - SouthBeat Records - Plans Action-Packed 2006

Mixtape Showcases Exciting Roster of Multi-Talented Artists

MIAMI, June 15 /PRNewswire/ -- SouthBeat Records is dropping a mixtape this weekend to introduce themselves to the music community and showcase the lyrical prowess of some of their current roster of artists -- a roster that encompasses all of the best that Miami has to offer from Hip Hop to Latin Pop. The mixtape was mixed and arranged by the label's VP of Marketing, Eric Narciandi, otherwise known as 'Miami's mixtape king' DJ EFN.

SouthBeat's roster is an eclectic and multi-talented array of musicians including MTV MC Battle Champ; Wrekonize, clearly one of the South's freshest and most gifted young MCs; J-Shin whose debut album "My Soul, My Life" sold 200,000 units with its nearly gold single "One Night Stand"; Rayito, co-writer of Billboard #1 and #2 hits "Jaleo" performed by Ricky Martin, and "Llorare Las Penas" performed by David Bisbal; as well as the original, self-contained acts Mayday! and Algorithm. They also co-manage Garcia. This already well- reviewed Latin MC is currently listed on URB Magazine's Next 100 and was recently picked by Miami New Times as Miami's top Rap MC. Current singles from this roster include J-Shin's "Baby Mama Drama," produced by Streetrunner, Wrekonize's "Problem," produced by Ty Fyffe, Mayday!'s "Angles" and Garcia's "Let Me Hear Ya Say" featuring Pitbull -- produced by Midi Mafia. Some of the singles are on the current mixtape.

SouthBeat was founded in 2004 after Miami-based Guerilla Artist Recording Company presented two of the co-founders Robert Garner and Ernesto Morales with material from the recently crowned, Wrekonize. With the help of A&R Director Kether "nomadic" Gallu-Badat, SouthBeat has since gone on to sign a full suite of top talent whose diversity and creativity are refreshing, to say the least, in this current cookie-cutter music climate. Their addition of DJ EFN as VP of Marketing means that SouthBeat and its artists are assured only the finest and most innovative marketing, on both a guerrilla and corporate level.

SouthBeat Records' main objective for the future is simple -- use their Internet might to promote Miami's finest musical talent. Their Internet might comes from their partnership with sister company World Netmedia, whose arsenal of websites traffic over 6 million people daily. Speaking on their marketing plan, President and CEO Gregory Frankel points out, "There is no set formula because all of the rules are changing. What I can say for sure is that the music our roster is releasing will not only be heard through traditional avenues such as radio and television, it will also reach millions through our websites with targeted placements through our web-based enterprises." With regards to the music they are making Mr. Frankel says, "We're looking for real -- and we look for that in the talent we sign, and nurture the music in that direction. Our roster is as diverse as Miami. This means there is something for everyone."

More than just a record company, SouthBeat is following the trend towards full-service entertainment companies -- providing management and publishing services. The company also houses one of Miami's newest and best recording/mixing studios, located in the heart of South Beach. With a clean slate, fresh ideas and a platform of proven business success in new media -- the sky is the limit for SouthBeat Records. www.southbeat.com

For review copies of the mixtape, interviews or tours of the facility, please contact Nancy Byron/OGPR at (213) 709.1056 or Nancy.Byron@ogpr.net

Source: SouthBeat Records

CONTACT: Nancy Byron of OGPR, +1-213-709-1056, Nancy.Byron@ogpr.net, for
SouthBeat Records

Web site: http://www.southbeat.com/

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