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6/13/2005

 
Reebok and Jay-Z Team Up to Offer One Person an Internship with Def Jam Records

Willing to Serve Under the Carter Administration?
If So, Jay-Z Wants to Hear From You

CANTON, Mass., June 9 /PRNewswire-FirstCall/ -- Ever wonder what it takes to produce a multi-platinum album, write the perfect lyrics to a hit song or manage an award-winning group? Well, if so, here's your chance to find out. Once again Jay-Z, in conjunction with Reebok and the S. Carter Academy is out to discover the best and brightest by offering one qualified applicant an internship position at Def Jam Records where Jay-Z serves as president.

The internship program with Def Jam Records is designed to give one applicant the opportunity for real-life work experience in the highly competitive music industry. The future music mogul selected for the eight- week internship program will work at the Def Jam headquarters in New York City and witness first hand the inner workings of the music business. Entrants can apply for the Def Jam internship by logging onto http://www.scarteracademy.com and submitting a resume along with an essay answering the question, "Tell us about your career aspirations and how they relate to music?" The deadline to register for the Def Jam internship is August 16, 2005.

In addition to applying for the Def Jam internship, applicants will have the opportunity to take part in the S. Carter Academy Remix Challenge -- an online contest designed to give those interested in music the chance to download an a cappella track by either Jay-Z, Memphis Bleek or Young Gunz and lay their very own beats on them. Each track will be judged by a panel and a winner will be announced at a later date. The deadline to submit music to the S. Carter Academy Remix Challenge is July 5, 2005. The grand prize winner will receive a one year supply of S. Carter by Rbk footwear which includes the S. Carter Tennis II and S. Carter III.

Available in stores beginning on June 14th, the S. Carter Tennis II takes its lead from old-school, classic tennis shoes. From the City to the Hamptons, the S. Carter Tennis II provides exceptional comfort and style for the consumer looking to relax on the weekends. The S. Carter Tennis II will be available in white/navy colorway for a suggested retail price of $75.

The S. Carter III continues to take design cues from its predecessors, but delivering it with a twist. The S. Carter III is designed for the individual looking for sophistication and high-end style. Featuring rich, soft supple leather coupled with the metal tongue logo, the S. Carter III allows consumers to experience a small taste of Mr. Carter's lifestyle. Hitting stores in white/green/red colorway, these kicks will be available on June 28th for a suggested retail price of $120.

The S. Carter Academy, an online "school without walls," was designed in partnership with Reebok as an extraordinary enclave of creativity, inquiry, and discovery. The S. Carter Academy is the premier online destination for those seeking to train with the best and obtain an elite status in music, fashion and sports. The Academy presents one of the most comprehensive, up- to-date and relevant music, style and sports curriculums available today. The

Def Jam internship is the second of three internships that will be provided by the S. Carter Academy.

Reebok International Ltd. (NYSE: RBK - News), headquartered in Canton, MA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport, CCM, KOHO, JOFA and Greg Norman Brands and footwear under the Polo Ralph Lauren Brand. Sales for 2004 totaled approximately $3.8 billion.

Contact:
Reebok Public Relations
KeJuan Wilkins (781) 401-4715
PMK-HBH Public Relations
Shawn Purdy (212) 373-6105

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Source: Reebok International Ltd.




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