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Annansi Clothing Co. "Redefines African Style" with new music showcase

To celebrate the launch of its Summer 2005 collection, Annansi Clothing Co. will present Redefining African Style, a showcase of emerging African musicians.

New York, NY (PRWEB) July 2, 2005 -- To celebrate the launch of its Summer 2005 collection, Annansi Clothing Co. will present Redefining African Style, a showcase of emerging African musicians, July 9th at Lava Gina - World Music Lounge (116 Ave C between 7th & 8th Sts) in New York City. Hosted by MC Chosan (Sierra Leone) and featuring The Ambassadoz (Ghana), Sheba (Ethiopia), and the Artkitects, Redefining African Style is the first of a series of showcases which will create a platform for emerging African artists who are truly redefining African musical style for the masses.

Born in Sierra Leone and raised in the UK, Chosan is someone whose talent and unique perspective has helped him build a strong fan base under the radar. With the video for his song Ride on rotation on NYC's Video Music Box, and having been tapped by multi-platinum producer/rapper Kanye West to record additional vocals for his Hype Williams directed Diamonds from Sierra Leone video, Chosan is poised to take the music industry by storm.

Annansi Clothing Co. continues to push the boundaries of traditional African style by encouraging individual expression and definition particularly by those Africans who have traveled extensively or been raised overseas. Annansi Clothing Co.'s focus is on creating conversation pieces which can educate people on the different values and experiences that Africans use to define themselves. Already popularized by Senegalese-born singer Akon, and with customers from Sweden to South Africa, the Annansi Clothing Co. Summer 2005 collection contains numerous must own pieces.

Annansi is in the business of making Africa POP! says Creative Director and Owner G. Kofi Annan. We want everyone to experience our culture and appreciate what makes us unique. There is no better combination than that of fashion and music to serve as a platform for us to express ourselves to the world. Redefining African Style is sure not to disappoint attendees.

**About Annansi Clothing Co.**
Since 2003 Annansi Clothing Co., founded by Ghanaian-born G. Kofi Annan, has sought to create street wear that stylishly represents African icons, art, and culture. With rich color and bold designs featured premium quality garments, the collections reflect a refined urban style. Annansi Clothing Co. pays tribute to the people, places, and images that define Africa's individuality. "Afrique C'est Chic" - Africa is cool, fresh, and fashionable. http://www.annansiclothing.com

**Chosan was born in Sierra Leone, West Africa and moved to Canada and then to London where he first got involved with hip-hop culture. After a freestyle CD recorded in a friends bedroom won him an on-air performance at London's KISS FM, Chosan went on to do numerous shows and warm up for artists such as Busta Rhymes, Jadakiss and Dead Prez. After becoming dissatisfied with the representation of Hip-Hop in the UK, Chosan moved to the Bronx New York. Tragedy struck when he was hit by a truck and spent two months in the hospital and one year in physical therapy. Chosan later recorded his debut "The Beautiful Side of Misery" vol. 1 with money from the accident. Out of passion, struggle, determination and a love for hip-hop music Chosan still stands. http://www.silverstreetz.com

**The Ambassadoz, AKAN (born Franklyn Kwesi Effah) and M.O.A (born Kwame Andah), are a rare and captivating Ghanaian hip-hop group based in Philadelphia, PA USA. Their creation is hip-hop music that can range from hard-core to afro-funk, becoming hard to lock into a specific genre or category. This distinctive hybrid of sound has the ability to dazzle spectators with their 'switching spit' lingo (rapping in English, French, Twi and Pidgin) while commanding the credibility from the hip-hop elite. Their first independently produced album Travelwise hit the stores on the international market under the cdbaby indie imprint, and is enjoying international success. http://www.ambassadoz.com

**The Arkitects' Mik'el, Jersey, Pop, and Resident comprise an ever-evolving spectrum of talents ranging in the complementary lyrical styles of Mik'el and Jersey, the R&B styled melodic textures of Pop and a range of production styles courtesy of Mik'el, Pop and DJ Resident.

**About Lava Gina - World Music Lounge**
Lava Gina, the first lounge to present world music in an exciting and contemporary format, has been attracting multi-ethnic crowds since 2000. It was started by partners Chris Pollok who was born in Europe and grew up in Africa and Ousmane Keita who was born in Africa and spent time in Europe. It now regularly features musical theme nights with both DJ's and live bands ranging from African to Reggae to Latin and Asian. http://www.lavagina.com

Go to http://www.annansiclothing.com for more info. Arrive early for gift bags.

G. Kofi Annan

Kofi Annan
Annansi Clothing Co.

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