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7/03/2005

 
BE LITERATE 'Jackie Brown' Actor, 'Blade' Actress Among 'Rap Literacy' Supporters

July 3rd, 2005
Toronto -- Hollywood heavyweights Robert Forster,
N'Bushe Wright and Leon have collaborated with
Canadian music personality Raoul S. Juneja (a.k.a.
Deejay Ra) for the highly anticipated debut audio PSAs
of Lyrical Knockout Entertainment's 'Hip-Hop Literacy'
high school and college radio campaign.

Juneja, considered "One of the entertainment
industry's most vocal and effective campaigners"
(FilmInk), launched the 'Hip-Hop Literacy' campaign
February 2004 with support from "America's greatest
crime writer" Elmore Leonard (Newsweek), also teaming
up with Leonard's publisher HarperCollins for "Get
Shorty" and "Be Cool" book giveaways across Canada and
Southern California campuses.

Featuring their catch phrase "Put down the gangsta rap
CD and pick up the gangster fiction novel," Juneja
even encouraged music biographies along with Leonard's
movie adaptations through his 'Hip-Hop Literacy'
campaign to youth otherwise uninterested in reading,
soon receiving the support of MTV Books and Adidas
Canada to launch North America's largest giveaway
tribute to rap icon Jam Master Jay in September 2004.

An April 2005 'VerveGirl' Canadian youth magazine
profile of the 'Hip-Hop Literacy' campaign later took
Juneja's reading list and writing workshop elements
into classrooms for the first time, with VerveGirl's
180,000 bilingual student readers taking part in a
'Rap Literacy' themed poetry contest across 1,600
Canadian schools, sponsored by Canada's
Indigo-Chapters bookstores and Juneja's award-winning
Lyrical Knockout Entertainment label.

"Good move Deejay Ra, I'm pleased to join my pal
Elmore Leonard in supporting your campaign," wrote
actor Robert Forster in an initial 'Hip-Hop Literacy'
endorsement letter. Forster's former co-stars in over
100 productions since 1962 have included Marlon
Brando, Christopher Reeve, Vince Vaughn, Naomi Watts,
Bill Duke, and most memorably Pam Grier in Quentin
Tarantino's "Rum Punch/Jackie Brown," which gave
Forster his 1998 Oscar nomination.

"Reading is important and fun, whether it's 'Blade' or
any book from your favorite movie," explains actress
N'Bushe Wright in her PSA recording with Juneja. Ms.
Wright's former co-stars in over 25 productions since
1992 have included Michael Rapaport, Chris Tucker,
Wesley Snipes, Rosie Perez, Roger Guenveur Smith, and
most recently Lisa Raye in Neema Barnette's "Civil
Brand," which was featured in the 2003 Sundance Film
Festival.

"Whether it's Tupac or any book of your favourite
musician," adds actor Leon in his 'Hip-Hop Literacy'
college radio PSA. In addition to his role opposite
Adewale Agbaje and Eamonn Walker in the first season
of HBO's "Oz," Leon also co-starred in "Above The Rim"
with rap icon Tupac Amaru Shakur, whose official
"Makaveli-Branded" education fundraising clothing line
recently featured Juneja in a Tupac Scholarship Fund
print PSA advertisement.

More details about Robert Forster or Leon available
via RobertForster.com and JustLeon.com respectively.
And be sure to visit GodsForgottenHouse.com to view an
advance trailer for N'Bushe Wright's next film from
"Rhyme And Reason" producer Daniel Sollinger.




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