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7/18/2005

 
Music Mogul Fat Joe to Perform Free Concert at the Trocadero Wednesday Night, as 3rd Leg of New 'Fusion Flash Concerts' Series Hits Philadelphia

Music Fan 'Flash Mobbers' Nationwide Registering on www.fusionflashconcerts.com for 'Insider' Details on Free, Secret Performances by Jermaine Dupri, Fat Joe, Yellowcard, The Roots & Other Stars

The Artist: Through years of hard work and dedication, Fat Joe has made his mark on music, film, clothing and urban culture. From his humble beginnings on the streets of the Bronx to orchestrating the rise of the late, great Big Pun to making a whole nation "Lean Back" in 2004, Fat Joe has run the gamut of the music business. Known as one of the world's great hip hop artists, he is enjoying the fruits of his labor with the release of his new Atlantic album, "ALL OR NOTHING."

The Scene: Fat Joe is performing a free, unannounced-until-today "Fusion Flash Concert" for "insiders" registered on http://www.fusionflashconcerts.com/ and the general public on a first-come, first-admitted "space available" basis.

Fat Joe's show is the 3rd of 10 nationwide. The Roots led off the series in New York last week. Jermaine Dupri followed four days ago. Staind will play in early August at a secret location. The secret series, interactive website and exclusive content is part of a national grassroots effort to amplify the street buzz surrounding the launch of the new 2006 Ford Fusion sedan.

Show Time: Wednesday, July 20, 2005 - The Trocadero. Fat Joe will perform live on-stage, starting at approximately 8:00 p.m. Doors open at 7:00 p.m.

Contact John Eckel, +1-949-278-6870 for advance scheduling of interviews with Fat Joe or organizers.

The Quote: "I make my music and do shows for my fans, and to me this concert series is all about giving back to them. The fact that each concert is a surprise for them makes my involvement even more special to me."

CONTACT: John Eckel, +1-949-278-6870, john@maniaccreative.com ; or Dave Reuter of Ford Motor Company, +1-313-322-3428, dreuter@ford.com

Web site: http://www.ford.com/
http://www.fusionflashconcerts.com/




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