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Now Available to Entrepreneurs Worldwide, Online Music Stores Mirroring ItsFun.com

PHOENIX, July 14 2005 (PRIMEZONE) -- ItsFun.com, the innovative online digital music store, and a subsidiary of Sounds 24-7, Inc. (Pink Sheets:SDSX) announced it is selling mirror images of itself. For a minimal investment of $495, entrepreneurs can secure a turn-key operation, wherein they can market music in any or all genres, just as ItsFun.com does.

New store owners will get to keep 25% of the music sales, 50% of new artist sign up and 50% of advertising sales from their stores -- and they won't have to wait three months for their money. ItsFun will pay them every week.

As of this writing, 53 ItsFun.com online digital stores are already in place. Current ItsFun.com Store Owners include a 17 year old high school grad, club DJ, radio station owner, musician, pizza store night manager, aspiring actress, single mom, school teacher, financial advisor, college student, active military and a nurse. Through an aggressive marketing campaign, ItsFun.com expects to sell an additional 500 to 700 stores by years end.

Each of the stores, for an additional fee, can be customized with a different look and feel such as; hip hop, rock, country and religious music. J.R. Williams, spokesperson for ItsFun.com commented, "This is a great way to broaden the market for our artists and to give individuals with an entrepreneurial spirit a way to get into the music business."

"This market is vast. Our concept has enabled us to join the ranks of Ted Mack's Original Amateur Hour, Star Search, American Idol and others. We are promoting and marketing talented and motivated emerging artists of tomorrow," said Williams. There are an estimated 8 million unsigned independent artists and independent labels which presently have no cost-effective way to market their products to a national and international audience. By aligning themselves with ItsFun.com's family of stores, they will be able to create an audience and generate income with minimal effort and expense on their part.

Furthermore, recent statistics estimate there are more than 888 million Internet users throughout the world. These users contributed 11 billion dollars in revenue in 2004 for the digital distribution of music, video and games. More exciting is that this market is expected to expand to 73 billion dollars over the next 5 years. Even better for the industry is that illegal downloads may finally come to an end. The Supreme Court has held that file sharing of these products is illegal and the companies providing the software platforms can be held liable. The future is bright for ItsFun.com and its storeowners.

ItsFun.com changed the way the music industry operates. ItsFun.com provides independent artists of all genres a vehicle for distributing their music to the public, and allows music lovers of all types legitimate access to that music at prices established by the artists and or their labels. ItsFun.com allows musicians to benefit financially from their creative endeavors while offering the public unprecedented access to the newest, freshest music at reasonable prices set by artists.

Forward-looking Statements in this release are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the company's products, increased levels of competition for the company, new products and technological changes, the company's dependence upon third-party suppliers, intellectual property rights, and other risks.

CONTACT: ItsFun.com
J.R. Williams
(602) 579-3003
Email: Info@ItsFun.com
Website: www.ItsFun.com


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