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Online Gaming Giant Bodog.com Announces New Music Venture 'BodogMusic'

HRMR and Bodog.com Join Forces on a Superbeautifulmonster

LOS ANGELES, July 18 /PRNewswire/ -- Calvin Ayre's online gaming giant Bodog.com is pleased to announce BodogMusic. The new music entity is a result of Ayre's vision for the future expansion of the Bodog.com brand. BodogMusic is a co-venture agreement with Her Royal Majesty's Records (HRMR), distributed by Warner Music Canada. The first release for BodogMusic is Bif Naked's first album in over 3 years, Superbeautifulmonster. In America, BodogMusic will release Superbeautifulmonster on September 20th through MRI/Sony/Red Distribution. The first single "Letdown" is currently exploding on the Canadian rock radio charts and the video is playing on Much Music. International co-venture and licensing arrangements for the UK, Europe, Australia, Japan, Asia and the Middle East are currently being developed for 2006.

Calvin Ayre, a well known visionary in the online community, is launching a multi-level assault combining advance street level marketing, tastemaker seeding, national and regional media, and radio promotions targeting major markets in North America, followed by significant tour promotion and full blown internet marketing campaigns. Ayre is positioning Bodog.com to be a major player in the online music and entertainment business for years to come.

"We are already a major player online with Bodog.com, so it's a natural progression to expand into music as it's all entertainment," notes Calvin Ayre, Bodog.com's founder and CEO. "Bodog's significant power online combined with traditional music marketing and distribution will give us higher visibility for the Bodog brand and the BodogMusic releases, the synergies are amazing."

BodogMusic's initial follow up albums will be select releases from Her Royal Majesty's roster which have been in development for the past 2-3 years, including hot femme guitar slinger/songwriter Britt Black, buzzing BC teens The Heck and hip hop group Dead Celebrity Status who's track "Messiah" was recently featured in the Triple X: State of the Union movie and soundtrack. This deal will give the label the opportunity to bring new and exciting Canadian Artists into the international marketplace. Follow up plans include drawing on the international talent pool utilizing traditional methods and online 'battle of the bands' contesting to identify future BodogMusic artists.

Bodog.com has become a recognized player in the entertainment industry. Over the past few months, Bodog.com has sponsored the Indy 500 VIP Pre-Race Celebrity Party, a "Viva Las Vegas" Casino Night in Cannes during the film festival, the LA Lakers Youth Foundation 2nd Annual Casino Night -- donating $50,000 to the charity, the Hawaiian Tropic Super Bowl Bikini pageant and party in Jacksonville, the Major League Baseball preview party with Razor magazine in Phoenix, and the Genesis Awards in Los Angeles.

Bodog.com is hosting BodogMusic launch parties in Vancouver, Toronto, Los Angeles, New York and during MTV Music Awards week in Miami.

Bodog.com, located in San Jose, Costa Rica, is federally licensed by the Costa Rican and UK governments. One of the pioneers in the field, Bodog.com is the top ranked US facing online gambling brand, with highest site traffic amongst multi-product US gaming web sites according to Hitwise. Bodog.com, valued at over US $1 billion and ranked in the Power 10 online companies by eGaming Review, has processed over $3.5 billion in wagers in the last 12 months. Bodog.com Poker & Sports Marketing Conference, www.bodogconference.com, will take place in Las Vegas, Summer 2006, attracting the leaders of the online gambling industry.

Source: BodogMusic

CONTACT: Eileen Thompson, +1-310-854-8137,
eithompson@rogersandcowan.com, or Liane Mori, +1-310-854-8129,
lmori@rogersandcowan.com, or Heather Lewandoski, +1-310-854-8147,
hlewandoski@rogersandcowan.com, all of Rogers & Cowan, for Bodog.com; or Susan
Mainzer of Bodog.com, +1-866-892-3371, smainzer@bodog.com

Web site: http://www.bodogconference.com/

Web site: http://www.bodog.com/

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