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Doubling the XXposure of Gospel Artists

Angelo Ellerbee's PR firm, Double XXposure, launches the Gospel Connection and spreads The Good News.

(PRWEB) August 5, 2005 -- Angelo Ellerbee, the CEO of Double XXposure Public Relations Firm, recently launched a gospel entity to his burgeoning New York City-based company. The Gospel Connection arm of the 20-year-old firm houses such clients as Destinys Childs Michelle Williams, Rev. Floyd Flake, Stanley Brown and the Allen A.M.E. Mass Choir, Jemecia Bennett, J. Isaac, Andra Cross, Donald Lawrence, Gerald Henry, DeWayne Harvey and DeNetria Champ.

Dont expect the same run of the mill campaign if you sign with this public relations firm, as Ellerbee is known for being bold, innovative and creative, and, in this case, spreading the good news of his Gospel roster. Double XXposure has had a winning track record for over 20 years. As a result, we are now concentrating on connecting the dots between mainstream and gospel and filling the void. We are seeking the same radio, marketing and publicity outlets that R&B and pop artists utilize, and the results will be seen by management, artists and the labels.

Although the Gospel market has grown by leaps and bounds, in many instances Gospel artists have not received the attention they rightfully deserve, an issue Ellerbee addressed in a recent interview. What the labels are doing is tunneling this music to churches and church folk. Im simply saying that theres a bigger picture than this. There has to be a connection to the secular community and we have to get bold about doing this.

Using his more than 20 years of expertise in the areas of management, publicity and artist development, Ellerbee, CEO of Double XXposure, one of New York Citys premiere public relations firms, refuses wait for a story to happen. Proclaimed by The New York Times the Henry Higgins of the music industry, based on his keen eye for fashion, his dramatic flair and sharp ear for hits, Double XXposure fully covers the publicity gamut for these artists, garnering a wealth of exposure for clients whose music imparts messages of faith. I have a philosophy about this form of music. Gospel is not just for church folk. The gospel is good news for all; it is a universal message of faith for everyone.

As some of the firms clients past and present are hardcore hip hop artists, there have been some who have wondered if it is truly possible to represent clients whose messages are so diverse. Some people have wondered how I could represent both hip hop artists and gospel clients, Ellerbee admits, but the important factor is not how I got into gospel, but how the spirit and gospel got into me.

The Gospel market has broadened and so has the interest from the consumer, he continues. All of our artists have campaigns which involve elements of marketing and artist development, expanding their growth potential, says Ellerbee. Fashion and beauty spreads, talk show appearances on mainstream television programs and a heavy concentration on media outlets appealing to young consumers remain part of the Double XXposure plan. The industry perception wont change overnight, he predicts. However, I am actively seeking to double the exposure of Gospel artists, so you have to have faith.

About Angelo Ellerbee, CEO Of Double XXposure Public Relations:

Angelo Ellerbee, the CEO of Double XXposure Public Relations firm is a 20-year veteran of the entertainment business, whose expertise in the industry turned into a full service public relations, image consulting and artist development company. He has represented such clients as Michael Jackson, Lionel Richie, Mary J. Blige, DMX, Ginuwine, Shabba Ranks, Gang Starr and many others. Ellerbee, the executive producer of Fox Searchlights Never Die Alone, has a reality television show, Charm School, debuting on the Discovery Channel this fall.

For more information, contact Angelo Ellerbee or Lisa Baker at 212 629-9404

Angelo Ellerbee

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