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New York, NY August 24, 2005 UA Marketing & Management, New York, is launching a "Marketing Management" group that will work with major music talent (Artists, Producers, DJs) to help align them with brands in varied capacities. UA will also work with brands and agencies seeking relevant and recognizable music talent for their mixed marketing needs. The group intends to help increase the value of its talent (though not limited to its talent) in the commercial marketplace, and help companies reach target demographics with relevance and ultimately add marketing value to their brand.

With several artists already aligned with UA Marketing & Management, including the very energized and unique Fat Man Scoop whos currently riding high with Missy Elliott, Terror Squad's deepest lyricist Armageddon - also a talented writer and producer, and LV (Fat Joe and Terror Squads Producer/DJ) whos producing records for some of the industrys biggest artists the new division has quickly paired its artists with a collection of brands for everything from mobile content to events to scores to contests/promotions to integrated marketing campaigns.

"This is a great opportunity for both artists and brands, as the possibilities of working together are endless. UA Marketing & Management is in the business of synergy -- relationships that make sense. We are looking forward to creating new and exciting relationships for artists and conversely for the brands. We have on numerous occasions helped brands find recognizable music talent for their advertising/marketing/promotions, so this was a natural progression for us" says Bernard Smith, head of UA Marketing & Management.

Fat Man Scoop added UA Marketing & Management has given me the opportunity to do more than just reach my audience through music. [With the company] I have created original music for brands; Ive done voiceovers, commercials, promotions and print campaigns. Currently, were developing a regional and national co-branded effort, created and handled by Bernard and the UA Marketing & Management team.

In addition to handling the marketing of notable music talent, UA Marketing & Management also conceptualizes, develops and executes marketing programs that reach niche demographics, with a strong hand in the urban segment working with a range of clients, from fashion and entertainment to corporate America and even educational institutions.

UA Marketing has recently developed projects for Phat Farm/Baby Phat, FILA, Request Jeans, NewYork.com and Parsons School of Design to name a few, while the Marketing Management group has already worked with a collection of leading brands in the media, fashion/lifestyle, beverage, internet and wireless industries.

For more information visit: www.uamarketing-ny.com


Press Contact:

Bernard Smith

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