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8/16/2005

 
Fuse 'Amuses You In Ways That Other Things Can't' With National Consumer Advertising Campaign

All-Music Network Continues to Push Boundaries With Cutting-Edge Brand-Awareness Initiative

NEW YORK, Aug. 15 /PRNewswire/ -- In an edgy, multi-platform national consumer campaign - Fuse, the nation's only viewer-driven, all-music network is exposing the wild, bizarre and just plain wacky activities that teenagers might have done to occupy their time before watching Fuse. The campaign, entitled "Life before Fuse," launches this month to national and regional TV, print, radio, and new media outlets. The campaign was announced by Fuse's Vice President of Marketing, Sandy Rubinstein.

Intended to rescue America's youth from their previously boring lifestyles, a series of provocative ads ponder life before Fuse, by showcasing some of the mundane activities in which teens might have participated in to amuse themselves. The creative includes dressing a dog in lingerie, skating and biking in an empty, plastic, portable pool, and roasting hot dogs on a bonfire made with old furniture. Each advertisement ends with the tagline "amusing you in ways that other things can't," reminding viewers to check local listings for Fuse.

"The campaign was created with the Fuse sensibility in mind," commented Fuse's Vice President of Marketing, Sandy Rubinstein. "Because we're connected with our viewers -- we have a clear understanding of who they are, what they're up to and how to find them. The tongue-in-cheek humor speaks to them and they're responding by tuning in, and actively participating in the network and what's programmed."

According to Simmons Market Research Bureau (SMRB), Fuse attracts an audience that stands out. Fuse's viewers are social leaders, trendsetters, influential, adventurous and charismatic. They are also passionate about music - much more so than other networks' audiences, and are heavily involved in the ever-evolving tech-revolution.

The national advertising campaign will bow in August through the following outlets:

TV

Approximately 1500 slots are scheduled to appear during August and September on ESPN, BET, Comedy Central, Cartoon Network, E!, FX, Discovery, MTV. MTV 2, Sci-Fi, Nick at Nite and TBS, among others.

RADIO

Approximately 600 radio spots are scheduled during August and September on Urban Contemporary, Hip-Hop, Modern Rock and other Adult Contemporary radio stations throughout the nation.

PRINT

Signage will be placed in high traffic malls with over one million visitors, as well as other key retailers and destinations throughout the country. Additionally, print ads will appear in September issues of Vice, Fader, Jane, Blender and Spin magazine.

NEW MEDIA

Integrated spots and print executions can be found on www.collegehumor.com, www.heavy.com, and www.fuse.tv.

In collaboration with Fuse's Vice President of Marketing Sandy Rubinstein, the campaign was created by Fuse's advertising agency, Amalgamated of New York City, directed by Happy and shot by Chris McPherson.

ABOUT FUSE

Fuse is the nation's only all-music, viewer-influenced television network, featuring music videos, exclusive artist interviews, live concerts and specials -- all rooted in the music experience. Fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms at the center of their communication and entertainment - TV, Web, mobile technologies and interactive gaming and by incorporating their opinions and suggestions into the network's on-air and online programming. More information about Fuse is available at www.fuse.tv.

ABOUT CABLEVISION SYSTEMS CORPORATION

Cablevision Systems Corporation is one of the nation's leading entertainment, media and telecommunications companies. In addition to its broadband, cable, Internet, telephone and satellite television offerings, the company owns and operates Rainbow Media Holdings LLC and its networks; Madison Square Garden and its teams; and, Clearview Cinemas. In addition, Cablevision operates New York's famed Radio City Music Hall. Additional information about Cablevision Systems Corporation is available on the Web at www.cablevision.com

Source: Fuse

CONTACT: Fuse: Amy Lynn, +1-212-324-3444, alynn@fuse.tv

Web site: http://www.fuse.tv/
http://www.cablevision.com/

NOTE TO EDITORS: CREATIVE OF THE CAMPAIGN IS AVAILABLE




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