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8/03/2005

 
Hudson Entertainment Rolls Out Mastertones With Real Vocal Performances for The Source Mobile Using the Reaxion Multimedia Content Delivery Platform

With Reaxion's platform, Hudson can offer The Source fans a new way to customize their handsets for new services, such as The Source Masters.

SEATTLE--(BUSINESS WIRE)--Aug. 2, 2005-- Hudson Entertainment is now able to deliver The Source Masters "true tones" to Hip-Hop fans using Reaxion's Multimedia Content Delivery Platform. San Mateo-based Hudson Entertainment is the wireless publisher of The Source Magazine for mobile, which combines Hip-Hop news with interactive games and purchasable content (ringtones and wallpapers). Hudson's new The Source Masters offer real vocal performances of actual songs, in contrast to the standard polyphonic ringtones, which are merely simplified electronic copies of songs.

Reaxion is a major supplier of end-to end solutions for mobile entertainment delivery. The Reaxion Multimedia Content Delivery Platform cuts Hudson's time-to-market for new services. For example, rolling out the Source Masters true tones was seamless for Hudson because Reaxion's platform makes it possible to simultaneously offer ringtones in different formats depending on what each handset model supports. Reaxion's platform easily delivers new content to multiple cell phone platforms by providing carriers with back-end management of the service. In addition, Hudson will be able to manage and update its true tones through Reaxion's content management system.

"Using the Reaxion Multimedia Content Delivery Platform, we are able to offer engaging services, such as The Source Masters, which are light years better than standard ringtones. Mobile phone customers will actually be able to hear their favorite artists perform rather than electronic facsimiles of their performances," explains Hudson Entertainment president, John Greiner. "We are able to continually upgrade our mobile entertainment products for new technology because of the flexibility of Reaxion's platform."

"Our technology gives our customers the building blocks for the future of mobile entertainment without having to rebuild from the ground up for each new innovation," according to Misha Lyalin, Reaxion's CEO. "For example, Hudson can easily roll out services based on new and upcoming standards, such as mastertones, using the Reaxion Multimedia Content Delivery Platform."

For more information on the Reaxion Multimedia Content Delivery Platform, visit Reaxion's Web site at www.reaxion.com. For more information on Hudson Entertainment's The Source Masters, visit www.thesourcemobile.com.

About Reaxion

Founded in 2001, Seattle-based Reaxion is a market leading publisher and developer of cutting edge 3D, 2D and multiplayer mobile games. With titles available through more than 50 top CDMA and GSM wireless carriers, Reaxion has access to over 160 million subscribers worldwide. Our mission is to create games featuring engaging situations, dazzling graphics, dynamic gaming communities and top entertainment brands. As a mobile entertainment publisher and developer, Reaxion makes it easy for established entertainment companies, including Paramount, Warner Music Group and Nickelodeon, to take their content and license assets to the mobile market. Reaxion has published successful titles including Fight Hard 3D, Pro Curling, Mahjong and Minigolf.

Hudson Entertainment, Inc.

Hudson's parent company, Hudson Soft, is a leading content provider for Japanese cell phone leader NTT DoCoMo, as well as a leading game publisher across console systems. For thirty years, Hudson Soft has been a pioneer and leader in the videogame business. Hudson's mobile division is also a pioneer and a leading supplier of games and entertainment to the Japanese cellular phone market. Hudson Entertainment Inc, the U.S. subsidiary of Hudson Soft, develops and publishes entertainment software for North American wireless carriers and videogame and handheld systems.
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Contact:

Reaxion
Nathan Manning, 206-812-0906
nathanm@reaxion.com
or
Hudson Entertainment, Inc.
Rick Reynolds, 650-356-0060
reynolds@HudsonEntertainment.com

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Source: Reaxion




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