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8/10/2005

 
The Roof Records Emerges to Discover, Develop and Promote New Fusions and Latin Urban Rhythms

New independent label will become home to well-known artists, new talents and producers that have come to set the standard of Latin urban music

Miami(PRWEB) August 10, 2005 -- Anthony Perez, president and CEO of Perfect Image Film and Video Production, and creator of the successful television program The Roof, announced today the launch of a new independent label - The Roof Records - dedicated to discovering, developing and promoting new musical fusions and rhythms within the explosive and popular genre of Latin urban music in the U.S. and the rest of the world.

Perez' vision is that The Roof Records will become home to new artists recognized and established in this musical genre. The Roof Records has been created with the intention of contributing to the emergence, development and musical promotion of new sounds and rhythms that conform to what we know as Latin urban music, said Perez. We understand that music is a faithful reflection of the culture and by this we will also support music producers who are instrumental in the creation of these sounds and rhythms, he added.

Additionally, Perez announced that the label would formally begin operations effective with the launching of the talented rapper Big Boy and his album "El Comeback", which will be released on August 30th. Other artists, who will become part of The Roof Records include: Reggeton trio Trivales; Puerto Rican female rapper Jacquie; Panamanian-Canadian artist Fito Blanko; Dominican rapper Charlie Valens; Bachata band Toque DKeda; award-winning Dominican group Ilegales; Panamanian artists Goodfellas and Aldo Ranks; and New York rapper Don Heightz.

The label also announced its mission to support established and newfound talent in the area of musical production. Included among these diverse, unique producers is Dominican Hip-Hop and Reggeton producer Ricky Cash.

On the development of musical producers, Perez adds, "In the past producers have not been given credit or the opportunities they deserve. They were paid as work for hire and never given the exposure or royalties as their beats became hits. We believe producers are at the core of successful rhythms and by working with this pool of talent is how new fusions of music can grow."

Danixa Lopez, director of marketing, expressed, "Our main objective is to discover pure talents out there who have not had the opportunity to be heard. We are focused on bringing these talents to the Latin urban market and thus offer fresh and innovative products to them."

The Roof Records is a sister company of Perfect Image Records, the label responsible for successfully promoting Reggeton and other urban movements in the U.S. This label will continue as a catalogue label; whereas their artists happen to comprise that of The Roof Records roster.

In addition to the launching of Big Boy, Perez acknowledges that the next releases will include original albums from the group Trivales, and several compilations and DVDs, including a documentary entitled Testimonios de los Creadores del Genero Reggeton. Filmed entirely in Puerto Rico, the documentary is in DVD format and counts the true history of the beginnings of Reggeton through the pioneers of this musical movement.

About The Roof Records:
The independent label, The Roof Records is dedicated to the development, marketing and promotion of new musical fusions and rhythms that comprise of Latin urban music. The label is home to new talents; and of artists recognized and established in this musical genre, including the talented rapper Big Boy; Reggeton trio Trivales; Puerto Rican female rapper Jacquie; Panamanian-Canadian artist Fito Blanko; Dominican rapper Charlie Valens; Bachata band Toque DKeda; award-winning Dominican group Ilegales, Panamanian artists Goodfellas and Aldo Ranks; and New York rapper Don Heightz. The Roof Records maintains its main offices in Miami, FL., and is distributed by different multi-national companies.

About Perfect Image Film and Production Video:
Perfect Image Film and Video Production is an award-winning production company geared to the young, Latin urban market in the U.S. and Latin America. With more than 10 years in the market, Perfect Image has developed into, by its own merits, a leading company that offers focused services of high quality in the growth of the Latin market in the U.S and Latin America. The company successfully produces the highly popular television programs The Roof and JAMZ, among others.

CONTACT INFORMATION
Marilyn Fajardo
FAJARDO PUBLIC RELATIONS
305-269-9733




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