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SCOOP Seminars for the Savvy Publicist to Launch October 2005

Endorsed by Entertainment Publicists Professional Society (EPPS)

Time and Money-saving Shortcut to Improve Effectiveness and Efficiency of Public Relations, Publicity and Corporate Marketing

Discovery Networks Among Initial Clients

LOS ANGELES, Aug. 29 /PRNewswire/ -- SCOOP, a new seminar company designed to improve the effectiveness and efficiency of public relations, publicity and corporate marketing, will be launching in October, 2005, with the endorsement of the Entertainment Publicists Professional Society (EPPS). The announcement was made today by entertainment marketing and public relations veteran and educator Sandi Padnos, President, SCOOP.

SCOOP, with the tagline "Seminars for the Savvy Publicist," has been developed to offer the equivalent of six months experience in six hours during a one-day intensive skills training for entry level to manager level public relations professionals. The course is also especially effective for senior management and marketing heads responsible for overseeing and understanding the public relations function.

With the proliferation of electronic, print, internet, radio and now podcast media outlets, SCOOP seminars have been developed to teach the fundamental messaging skills, placement tricks of the trade and mindset necessary to achieve a successful media campaign in today's evolving, competitive media landscape.

"Given the increased knowledge, perspective and skill needed by today's publicists and managers of PR departments, SCOOP functions as an intensive PR trade school to expedite what is typically learned on the job, over considerable time and at considerable company expense," according to Padnos. "SCOOP's first one-day seminar, 'Public Relations Skills and Techniques: Tools of the Trade,' is designed to equip PR professionals with the inside 'scoop' on effective strategies, tactics, and trade secret shortcuts."

The seminar is divided into separate training modules called "scoops" including:

* differences between marketing, public relations and publicity
* the media mentality and how to develop key contacts
* designing a PR campaign
* fundamentals of PR writing
* the art of the verbal pitch
* media event planning
* conventions and trade shows
* media training your executives

Annie Howell, senior vice president of communications for Discovery Networks, stated, "In today's competitive environment, there is a huge need to ensure that all members of the public relations team are well-equipped with both traditional PR fundamentals and cutting-edge information to support the overall communications effort. The on-site SCOOP training is a promising way to accomplish this in a convenient, time-efficient manner." Discovery Networks has signed as one of the initial SCOOP clients: other clients are expected to be announced shortly.

According to Henri Bollinger, PR veteran, former Publicist Guild president and EPPS founder, "Sandi Padnos' work has long been an integral part of the EPPS one-day seminars, monthly meetings and newsletter. The EPPS endorsement of SCOOP is in line with our signature educational efforts to provide the information that every PR professional needs to be well-connected, respected and successful."

Discussions are underway for endorsements with additional entertainment industry marketing and public relations groups.

Padnos is an internationally recognized public relations expert whose award-winning skills have benefited numerous high-profile corporations such as The Walt Disney Company, Marvel Entertainment Group, Scripps Networks/ Fine Living and Prodigy Services Corp., as well as pop culture icons ranging from Spider-Man to The Lennon Sisters.

In addition, Padnos teaches the popular UCLA extension course "Working with the Media," serves as Education Chair of EPPS, and a guest speaker and/or trainer at various communications industry events. Padnos taps her far- reaching experience as a successful public relations executive, marketing and publicity consultant, educator and trainer, author and columnist in her intensive and hands-on SCOOP, Seminars for the Savvy publicist.

In addition to on-site training at corporations nationwide, SCOOP seminars will be offered bi-monthly on select Saturdays. Group rates are also available.

In keeping with the SCOOP philosophy that the best public relations and marketing campaigns generally include a social service or community relations component, 5% of the proceeds from SCOOP seminars will be donated to the Michael J. Fox Foundation.

As a special service to SCOOP clients and subscribers, the SCOOP website will report the latest PR techniques and developments in the market from industry conventions and trade shows. For more information and enrollment, visit www.scoopseminars.com.

Sandi Padnos

Source: SCOOP

CONTACT: Sandi Padnos of SCOOP, +1-310-903-6700, or
mobile, +1-818-517-5888, or pager, +1-888-726-0007, sandi@scoopseminars.com

Web site: http://www.scoopseminars.com/

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