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Shawn 'Jay-Z' Carter to be Featured in Rocawear's Fall Ad Campaign

URB1 Magazine Releases Magazine Dedicated to Mr. Carter & Kimora Lee Simmons Career

Jay-Z has realigned himself into Hip Hop's culturally unbound clothing line, Rocawear. To be featured in the fall ad campaign for the clothing line, URB1 Magaizne has captured the essence of Hip Hop's richest icon.

(PRWEB) August 15, 2005 -- Rocawear Clothing has never been shy about utilizing its a-list friends, Rocafella family, and models for its print ad campaigns. For their autumn / winter 2005, Rocawear's put one of its own founders, and possibly the most consistent trend setters of Hip Hop, Shawn "Jay Z" Carter.

Mr. Carter, The worldly popular boyfriend of Beyonce Knowles, appears in a new ad campaign for both the women and men's wear Rocawear line. To be released worldwide in September of 2005, the analysis of URB1.COM fashion forum users shows Rocawear's popularity is rising at speeds unmatched by clothing labels in and outside of the Urban and Hip Hop Fashion market.

Jay-Z's partner and Rocawear co-founder, Damon Dash, launched the label into the UK in 2003 with Victoria Beckham according to URB1.COM sources. Since the advertising campaign featuring Beckham, the beautiful faces of Naomi Campbell and actress, Stacey Dash to be some of the Rocawear Campaign's celebrity faces.

Artists on the Rocafella music label such as the Young Gunnaz, Memphis Bleek, Teairra Marie, Juelz Santana, Kanye West, Grafh and Peedi Crack have also been featured in online and offline campaigns for Rocawear clothing.

Other high profile names found by URB1.COM to be featured in Rocawear ad campaigns included actor Kevin Bacon, basketball bad boy Ron Artest, and rapper Cam'ron.

Rocawear is now available in Selfridges and select independent stores across the UK.

In the United States, Rocawear can be found at many high traffic, Urban & Hip Hop fashion retail stores including Macys, Dr.Jays, Urban Mall, D.E.M.O., and The Lark.

On the World Wide Web, Rocawear retailers can be found at the "online stores" page located at URB1.COM.

URB1.COM, the first Hip Hop Fashion Focused website, was founded in 2001, but registered in late 2002. All Urban & Hip Hop fashion related questions can be answered on URB1.COM's fashion forums, while browsing the site updating you on the latest industry news and rumors.

A partnership contract caused URB1 to launch a bi-monthly Magazine publication in 2005 due to popular demand. Successfully growing from 3,000 copies printed initially of each issue, URB1.COM's sibling publication grew to needing 5,000 copies printed per issue by its 3rd print (#2 issue).

Jay Z fans from across the globe logged into URB1Mag.com to subscribe to URB1 Magazine's #2 issues. It featured an exclusive summary article about Shawn "Jay-Z" Carter and Kimora Lee Simmons. Reviewing the two's success and history in the Urban, Glamour, Hip Hop, and Pop culture fashion industries, different music and fan sites published positive reviews and articles pushing the success of URB1 Magazine. When URB1 Magazine's owner spoke to journalists about the situation, his comments were "We watch what people support URB1 and you will definitely see that support reciprocated by URB1."

The #3 bi-monthly issue of URB1 Magazine will be premiered in August 2005. The cover is yet to be announced but will be shown on their website, URB1Mag.com Aug. 15 or 16.

Rodrick Rainey

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