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Solo Mobile presents Marc Ecko's 'Getting Up' Festival Now More Affordable Thanks to Million Dollar Gift from Fashion Designer Marc Ecko

Toronto-Based Youth Organization to Benefit from Free Ticket Donation

TORONTO, Aug. 11 /PRNewswire/ -- To thank Canada for its support of the Ecko Unltd. brand and to ensure as many people as possible experience one of Toronto's premier concert events, Marc Ecko, fashion designer and founder of Ecko Unltd., announced at a media conference today that he is personally making a million dollar gift to reduce ticket prices for Solo Mobile presents Marc Ecko's 'Getting Up' Festival happening August 13 and 14, 2005 at the Polson Street Pier (@ the Docks).

As of today, fans purchasing tickets to the event will find a 50 per cent reduction in ticket prices. Existing ticket holders will receive two-for-one admission to the event. All they need to do is show up at the event with their ticket and a friend and contact on-site event hospitality.

"This is a big thank-you to Canadians for their support of Ecko Unltd. I want to make sure that everyone can experience this high-quality music event that celebrates Toronto's urban multicultural lifestyle," said Marc Ecko, fashion designer and founder of Ecko Unltd. "That's why we've decided to provide 6,000 tickets for Toronto's youth so they too have a chance to attend one of the summer's biggest events."

Solo Mobile presents Marc Ecko's Getting Up Festival is a two-day cultural and musical experience that will include a variety of attractions encompassing the hip-hop lifestyle. The festival will include live performances by the world's leading recording artists including Kanye West, Ludacris, Busta Rhymes, NAS, Lil Jon, Ciara, Fat Joe, Mos Def, Swollen Members, Kardinal Offishall and Rascalz and more.

Ecko donated six thousand tickets (three thousand for each day) to BLOCKHeadz (Building Links on Community Korners) for distribution to disadvantaged Toronto youth. BLOCKHeadz is a non-profit community organization for youth (from adolescence to early adulthood) both in and out of the school system. Using education and entertainment, the organization's mandate is to help young people establish themselves in the field of their choice.

New ticket pricing for a one day ticket starts at $35.38 (+ tax and service charges). Two day passes are also available. For more information contact Ticketmaster at www.ticketmaster.ca.

About the event:

Marc Ecko's 'Getting Up' is unique in that it brings together Canada's leaders of urban art and culture with America's top players. Toronto's Goodfoot sneaker retailer will be paired with fixins.com to present a unique shoe museum and an exclusive sneaker outlet. Picture Perfect Motoring will pair with top American celebrities to present Canada's first Super Luxury Car Show. Graffiti legends West One, Dash and Cope 2 will collaborate with Canada's Skam and Virus to produce live art work on site. Canada's top names in dj's, mc's, b boys and musicians will perform. An autograph signing booth will give festival-goers the chance to meet celebrities and sports icons face- to-face.

Marc Ecko and Solo Mobile are pleased to announce that they will donate fifty cents from the sale of each ticket to Kids Help Phone (www.kidshelp.sympatico.ca) and the Tikva Children's Home (www.tikvaodessa.org)

About Marc Ecko Enterprises

Marc Ecko founded Ecko Unltd. the world famous rhino brand in 1993. In twelve years, the company has grown into the largest urban lifestyle brand. Product categories include; Ecko Unltd. men's and women's apparel, outerwear, footwear, watches, eyewear, underwear, belts, bags, hats, formal wear and more. Marc Ecko Enterprises also includes Marc Ecko 'Cut & Sew' a premium collection of men's clothing and accessories, Avirex, the G-Unit Clothing Company, launched with multi-platinum recording artists 50 Cent and Zoo York a line of skateboards and skate influenced apparel. The company also publishes COMPLEX magazine, a young men's consumer magazine. www.ecko.com
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050811/AFECKO1
AP PhotoExpress Network: PRNH
PRN Photo Desk, 888-776-6555 or 212-782-2840

Source: Ecko Unltd.

CONTACT: Mark Jones, Fleishman-Hillard Canada for Ecko Unltd.,
(416) 214-0701, mobile: (647) 272-9517, jonesm@fleishman.com; Leona
Hobbs, Fleishman-Hillard Canada for Ecko Unltd., (416) 214-0701, mobile:
(416) 788-8851, hobbsl@fleishman.com

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