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8/14/2005

 
Witness the Birth of a New Dance Style: Krump

Become a Krump King With Ardustry Home Entertainment's Upcoming Release of "KRUMP 1.0," "KRUMP 2.0" and "BREAKIN VS KRUMPIN"

WOODLAND HILLS, CA -- (Market Wire - Aug 12, 2005) - The hottest dance craze to hit the streets is coming to DVD courtesy of Ardustry Home Entertainment. A form of self expression, Krumping is a style of dance that originated in the African-American community of South Central Los Angeles. Ardustry Home Entertainment will release three DVDs on August 16th that will give the Krump fan a peek into the world of Krumping, a place where only the strongest dancers can compete. "KRUMP 1.0" and "KRUMP 2.0" are instructional videos that give the viewer an opportunity to learn the frenetic moves born on the streets of South LA. "BREAKIN VS KRUMPIN" is the ultimate dance battle captured for the first time on DVD. The DVDs will all carry the SRP of $14.98.

With limbs flailing and bodies shaking, Krump's dance style is fast and aggressive. The dancers usually perform in competition with other crews. Oftentimes there is physical contact, which can look like a fight to outsiders, but it is merely how the dancers communicate. Krumping is an improvised variety of hip-hop dance and has become a positive outlet for anger and aggression and a workable alternative to gangs. Krump Kings Inc, creators of the series, is a company dedicated to urban culture. Seeking talent in its raw state, as found on the streets everyday, is more entertaining, inspiring and fascinating than the stigmatic violent urban culture that has been portrayed in the media. Through the production of these DVDs they have encountered incredible singers and dancers whose work has changed the music and dance scene, but who never received any recognition.

Ardustry Home Entertainment will release the first three DVDs of the series, with more releases planned in the coming year. The releases are sold individually as: "KRUMP 1.0," an introduction to Krumping, "KRUMP 2.0," advanced Krumping, and a special DVD titled "BREAKIN VS. KRUMPIN," which features some of the best dancers from both worlds.

Krump Kings Inc

"A grimy street image presented with class, a ruff ghetto visual that looks clean, a difficult life that is full of inspiration... " That short statement accurately describes Krump Kings. Krump Kings prove that there can be drama without guns and comedy without putting others down. Urban culture has been wrongly defined as only violence and profanity. Krump Kings breaks this myth, allowing all to express their true feelings through movement while entertaining and inspiring others. Enter the world of Krump Kings by visiting www.KrumpKings.com.

Ardustry Home Entertainment is the crossroads where artists and industry intersect. Launched in August 2002, Ardustry Home Entertainment quickly established itself as an important and dynamic new player in the distribution of quality entertainment to broadcast, satellite and cable television and home video markets worldwide. Ardustry Home Entertainment at www.ardustry.com/ahe.

Sue Procko Public Relations
Krista Erickson




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