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8/18/2005

 
Xzibit Appearing Live in Downtown Los Angeles

Saturday August 20, 2005
@ Local Shoe Retailer WSS-Warehouse Shoe Sale

Los Angeles, CA Rap Artist and Host of MTVs Pimp My Ride, Xzibit, will be making a special appearance at popular shoe retailer WSS-Warehouse Shoe Sale in Downtown this Saturday, August 20, 2005 from 1pm 3pm. Xzibit will premier his new line of shoes Dada Xs. The WSS Downtown location address is 1603 Wilshire Blvd, Los Angles, CA 90017(on the corner of Wilshire and Union).

International rap superstar Xzibit has signed an endorsement deal with athletic footwear manufacturers Dada to produce his own shoe. The line, aptly named "Pimp Your Kicks" alluding to Xzibit's other role as host of popular MTV show "Pimp My Ride," will hit WSS stores this month of August.

Xzibit was at the forefront of the underground hip-hop scene until hosting "Pimp My Ride" turned him into a household name. After a taste of the big screen in "XXX State of the Union," the Detroit born star has now turned his hand to designing. Xzibit has added his trademark silver "X" insignia to the collection, which features a variety of styles, colors and quality synthetic leather fabrics.

Commenting on the deal, Xzibit said: "Dada has always been competitive and respected and I'm excited to design and promote a shoe that represents both of us so well."

Lavetta Willis, CEO, Dada added: "Xzibit embraces all things that are Dada." His personality, style, innovation and success in music, film and television displays his uniqueness, mass appeal and ability to cross cultures. We at Dada feel he is an amazing representative of the brand."

WSS-Downtown is conveniently located at 1603 Wilshire Ave on the corner of Wilshire and Union in Los Angeles. WSS is the largest independent shoe retailer in California with 42 locations. WSS-Downtown has been the site of many spectacular events including autograph signings with Power 106 Big Boy, Azteca America La Academia and other events.

With hundreds of fans expected to attend this great event, we invite you to join us.

Media Contacts: Joel Estrada 310-628-7811; jestrada@wss-footwear.com




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