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9/26/2005

 
Emmy(R) Award Winning MobiTV Unveils MobiTV2(R) and MobiRadio(TM)

Consumer Demand and Expanded Distribution Drive MobiTV Subscriber Growth Through 500,000 Mark

BERKELEY, Calif., Sept. 26 /PRNewswire/ -- MobiTV(R), the global leader in live mobile television services, today introduced MobiTV2(R), a breakthrough, integrated way to access and enjoy live television, video on-demand, made-for-mobile content and radio on mobile handsets. MobiTV2 features the next generation of its Emmy(R) award winning live TV service and MobiRadio(TM), a new radio service with more than 50 channels of commercial free digital music. The new platform was designed to take full advantage of the latest mobile phones and high-speed wireless networks, offering carriers a unified interface for the seamless delivery of all types of digital content. MobiTV2 features a new intuitive programming guide combined with dramatically improved audio and video quality.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050926/SFM086 )

MobiTV also announced breaking the half million subscriber milestone, demonstrating strong consumer demand for its mobile television service. Recent distribution expansion in Canada, the United Kingdom and Latin America has fueled accelerated growth and firmly establishes MobiTV as the defacto leader in the mobile media space.

"We live in an on-the-go world where consumer demand for digital media is skyrocketing. MobiTV2 transforms your mobile phone into a portable entertainment center," said MobiTV CEO and Co-founder, Phillip Alvelda. "With MobiTV2, we've set a new gold standard, designing it to take advantage of the new 3G and broadcast networks and redefining the customer experience for live mobile television. When we first launched MobiTV two years ago, the service ran at about 1 -2 frames per second. Today, with MobiTV2, we've dramatically improved the level of viewing quality, delivering something as close to traditional television as you can get on a handset at 15 - 20 frames per second. With networks and handsets improving every quarter, just wait for next year!"

MobiTV2 provides carriers with the ability to cross-sell within the application, offer premium programming packages, and integrate with location platforms for delivery of location-sensitive content such as local television stations and professional sports which require regional blackouts. For consumers, MobiTV2 makes it easy to discover and manage television and music content on your mobile phone. It features the following enhancements:

-- The next generation MobiTV Mobile Television Service delivers high
quality TV with a new graphical program and channel guide so you can
check out what's on and when and select whatever you want to watch.
Premium channel offerings will be displayed and can be purchased
with a couple clicks from within the channel guide. Customers can
also sign up to receive SMS alerts of breaking news and new content.
MobiTV2 integrates video on demand with live television channels and
has more than 25 channels of top tier branded TV content. The
service has been optimized to deliver a high quality viewing
experience on both 2.5G and 3G networks.
-- MobiRadio includes 50 channels of commercial free, high-quality,
digital radio organized by genres such as 80's, Rock, Hip Hop,
Electronica, Country and more. MobiRadio also features album art,
artist information and enables carriers to offer consumers ring tone
purchase from within the MobiTV2 client application.
-- Seamless integration and organization of digital content and user
experience across multiple networks, an integrated, intuitive
interface for easy access and organization to digital content --
live television, video on demand and radio.
-- Integration with carrier location based services, a critical enabler
for delivery of sports packages, local weather, traffic and news.
-- Personalization enables carriers and consumers to customize their
player with a broad choice of skins.

Nearly two years since its launch, MobiTV continues to lead the market and has quickly become the television standard on mobile devices. The service is now available on multiple carriers in the US and has recently expanded to carriers in the United Kingdom, Canada, Caribbean, and Latin America. By partnering with leading wireless carriers and TV content brands to deliver a variety of news, sports and entertainment channels, the MobiTV service has become an unequivocal success, with more than 500,000 subscribers. The service currently offers both live and made-for-mobile content content from over 35 content providers on three continents. The service is as easy to use as a TV remote control and works with over 50 different phones across multiple wireless network technologies.

About MobiTV

MobiTV, Inc. (formerly known as Idetic, Inc.) is the first global television and radio network targeted at reaching the 2 billion mobile phone and handset users worldwide. The Emmy award winning MobiTV(R) service is available in the US through Sprint, Cingular and several regional carriers; in the United Kingdom through Orange UK; and is now available to Canadian customers through Rogers, Bell Mobility and Telus. The service offers many popular TV channels from content providers such as MSNBC, ABC News Now, Fox Sports, ESPN 3GTV, NBC Mobile, CNBC, The Discovery Channel, The Learning Channel, The Weather Channel, Comedy Time, California Music Channel, Major League Baseball and others including country-specific channels outside the United States. Founded in 1999, MobiTV is a privately-held company headquartered in Berkeley, CA. The MobiTV Service has been recognized by the International Broadcasting Convention as Best of Show for 2005. For more information on the company, its products or technology, visit www.mobitv.com.

NOTE: MobiTV and the MobiTV logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050926/SFM086
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: MobiTV, Inc.

CONTACT: Erika Shaffer of SutherlandGold Group, +1-206-972-5514, or
erika@sutherlandgold.com, for MobiTV

Web site: http://www.mobitv.com/




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