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Fillmore Street Brewery Announces Contest for College Intramural Jersey Giveaway!

Fillmore Street Brewery, Pimp Juice and PJ Tight promote sport competition

(Los Angeles, CA) Tuesday, August 30, 2005 Fillmore Street Brewery, the makers of Nellys Pimp Juice and PJ Tight, and Nelly are once again demonstrating their commitment to education especially where student athletes are concerned. In their efforts to promote the positive aspects of intramural sports and athletic competition, the company is launching a contest to give away 10 intramural jerseys with the Pimp Juice logo to 250 of the Pimpest and coolest sports team at every major college/university in the world.

To qualify for the free jerseys (a $200 value), teams must submit a half page essay (500 words or less) with or without a team picture about why they are the most Pimped Out team. Entries must be emailed to William Wooten at wooty@derrtyent.com with a cc to Tatum Polk at tatum@derrtyent.com by December 1st, 2005. Any and all college/university teams are encouraged to enter athletic teams, fraternities, sororities, student organizations, etc. In addition to the jersey giveaway, teams wearing the Pimp Juice jerseys while winning an intramural championship will score 2 cases of Pimp Juice, Pimp Juice merchandise and an autographed can of Pimp Juice from Nelly himself! Proof of the championship will be required from the college/university along with a picture.

For this exclusive promotion, Fillmore Street Brewery is working in conjunction with Stingray Worldwide (www.stingrayworldwide.com), a full service merchandise & marketing corporation and Collins Printing, a full service printing & promotional products company. If students would like to obtain extra uniforms, special numbers, or apply their names to the uniforms, they can go to www.collinsprinting.com to customize/personalize their Pimp Juice jerseys including larger sizes, ladies t-shirts, hoodies, caps, etc. They can also register for the companys monthly drawings for a chance to win $1000 worth of promotional product. These companies understand the importance of students participating in athletic competitions and believe that this promotion will only encourage students to become more involved in campus activities.

The Pimp Juice brand has seen much success since it hit the markets in 2003 and has continually given back to the community, and just recently awarded its first two P.I.M.P. Scholarships. The P.I.M.P. Scholarship recognizes students who have achieved success in leadership roles in the extracurricular activities of all genres and finally, academics. In addition, these students in their daily lives exhibit the attributes of a Positive Intellectual Motivated Person. Look for more P.I.M.P scholarships to be awarded to deserving students in the upcoming months!

Pimp Juice is the #1 hip hop energy drink on the market and is a healthy, non-carbonated drink possessing a tropical berry-apple flavor and neon green glow due to its content of 10% apple juice. The drink has 100% of vitamins the body needs such as C, B2, B3, B5, B6 and B12 providing the perfect energy amount for demanding sports and intense workouts with only 140 calories per serving! Pimp Juice also contains Taurine, a conditionally essential amino acid that aids the body in its absorption of nutrients needed for optimal mental and physical performance, 250 mg of D-Ribose and Guarana, the all-natural tropical ingredient, which provides that extra boost.

Drawing upon the success of Pimp Juice, Nelly launched PJ Tight this summer the low calorie, sugar-free version of Pimp Juice with only 20 calories. PJ Tight has the same great tropical berry-apple flavor as the original Pimp Juice and is perfect for active and health conscious consumers who are looking to cut out extra calories. Nelly has even added his signature to the sleek silver can to show his 100% commitment to the drink.

For more information please visit www.letitloose.com. For photography, product samples and talent information please contact Juliette Harris of it girl public relations at Juliette@itgirlpublicrelations.com or (310) 577 1122.

(310) 577 1122

Notes to Editor:

Other it girl pr clients include:

Nellys PJ Tight, Nick Carter, AJ McLean, Mario Winans, New Edition, Boyz II Men, Juvenile, and many more. Please visit www.itgirlpublicrelations.com for more information.

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