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9/27/2005

 
FUEL TV Premieres First Original Daily Half-Hour Series, 'The Daily Habit' on Monday, October 3 at 9:00PM ET

Zeke Piestrup to Host; Brande Roderick to Coach

LOS ANGELES, Sept. 27 /PRNewswire/ -- Fox Cable Networks' action sports channel, FUEL TV, premieres its first original daily series, aptly named "The Daily Habit," a half-hour show that surveys the best in youth culture with today's most popular action sports personalities and cutting-edge music and comedy. Zeke Piestrup (pictured below), a former VH-1 personality and KROQ-FM Los Angeles deejay, hosts the irreverent daily show beginning Monday, October 3 at 9:00pm ET/PT on FUEL TV. Each night's episode will then be re-telecast at 3:00pm ET and 6:00pm ET.

"'The Daily Habit' is the next logical step in our network's evolution," said David Sternberg, FUEL TV General Manager, in making the announcement. "We will now be able to speak to FUEL TV's core viewers every weeknight in primetime about the sports, music, entertainment and cultural trends that matter most to them."

"The Daily Habit" encompasses the world of the action sports enthusiast. Featured daily are celebrity guests, action sports athletes and musicians who are relevant to this rapidly growing audience. The show will highlight new products and music by independent, alternative and hip hop artists. In addition to show host Piestrup, model and actress Brande Roderick (pictured below; "Starsky and Hutch," "Baywatch") joins the show as a "Life Coach" doling out tips and advice for the average guy.

Appearing in the first week's episodes of "The Daily Habit" are Bucky Lasek, the #1 vert skater in America, legendary snowboarder Keir Dillon, recently named one of Outside Magazine's "25 Coolest People Now," free surfer Benji Weatherly, snowboarder Scotty Arnold, and Brad Gerlach, creator of "The Game" surfing competition.

"With the show's daily format, 'The Daily Habit' will be a constant and relevant source of all things action sports and youth culture. We rely on our audience for feedback with everything we do and this will be no different, featuring viewer broadband and wireless interactivity every day," said CJ Olivares, SVP and Assistant General Manager.

Executive producers are FUEL TV's SVP and Assistant General Manager CJ Olivares and VP, Production and Development Scott Paridon; the director is Jennifer L. Goodman.

About FUEL TV:

In a word, FUEL TV is action sports television. Ok that was six words, but you get the point. It's your connection to what's happening in skateboarding, snowboarding, surfing, BMX, freestyle motocross and wakeboarding. FUEL TV brings you the exclusive stories, unique personalities and the epic moments of action sports. You'll hear new music, get inside riders' heads, catch breaking news first, watch people fall down, get back up and do it all again. Maybe you live it. Maybe you don't. What is the world is coming to? Tune in and see. Launched on July 1, 2003, FUEL TV is seen in nearly 15 million homes. To see if you get FUEL TV, visit www.fuel.tv.

Media Contacts: Talent Coordinator:
Carrie Davis Ian Hill
GolinHarris "The Daily Habit"
213/438-8762 310/444-8347
cdavis@golinharris.com Ian.Hill@fuel.tv

Kelsey Martinez/ Nicole Caprio
Fox Cable Networks & FUEL TV
310-369-0009/ 310-369-0005
Kelsey.Martinez@fox.com/ Nicole.Caprio@fox.com

Source: FUEL TV

CONTACT: Kelsey Martinez, +1-310-369-0009, Kelsey.Martinez@fox.com, or
Nicole Caprio, +1-310-369-0005, Nicole.Caprio@fox.com, both of Fox Cable
Networks & FUEL TV; or Carrie Davis of GolinHarris, +1-213-438-8762,
cdavis@golinharris.com, for FUEL TV; or Talent Coordinator, Ian Hill of "The
Daily Habit," +1-310-444-8347, Ian.Hill@fuel.tv, for FUEL TV

Web site: http://www.fuel.tv/

NOTE TO EDITORS: Photos of talent available upon request.




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