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9/09/2005

 
Glittering Line-Up of Music Stars in New Motorola ROKR Advertising Campaign

SCHAUMBURG, Ill., Sept. 8 /PRNewswire-FirstCall/ -- Motorola, Inc. (NYSE:MOT) together with world-renowned music heavyweights is launching a new advertising campaign introducing the Motorola ROKR -- the world's first mobile phone with iTunes -- enabling music lovers to transfer up to 100 of their favorite songs from the iTunes jukebox on their Mac or PC to their mobile phone*.

The campaign brings together a host of past and present music legends including Madonna, Little Richard, The Bravery, Iggy Pop, Biggie Smalls, Ahmir, Common and Beethoven, in a screen-first, directed by a new breed of Hollywood filmmaker, Jesse Dylan.

The month-long 'Phone Booth' campaign devised by BBDO New York, supports the launch of the ROKR and debuts in the U.S. on September 8th and will roll out across Hong Kong and select markets in Europe over the following weeks.

Geoffrey Frost, chief marketing officer of Motorola says, "Just as MOTOROKR is the first great fusion of music and phone, 'Phone booth' is the perfect fusion of genres and generations -- a great metaphor for how we all express ourselves through the music we love. It's a nice way to show how "the device formerly known as the cellphone" continues to evolve."

Set to the soundtrack of Madonna's 'Hung Up' -- due to be the first single release from her forthcoming album -- the broadcast campaign combines computer wizardry with location shoots in New York and London. The TV spot is scheduled to appear on multiple MTV Network stations such as MTV, VH1, MTV2 and Comedy Central along with ABC's NFL Season Opener -- New England vs. Oakland. It will also be seen during several primetime premieres including The Apprentice, The Simpsons, and Lost.

The inspiration for the ad came from the phone booth packing craze of 1959 and creatively demonstrates how consumers can now enjoy the iTunes experience on their mobile phone.

Editor's Note:
To view the commercial, check out
http://www.motorola.com/mot/doc/5/5831_MotDoc.mpg .

About Motorola

Motorola pioneered mobile technology in the 1930s with car radios and public safety radio networks, the walkie-talkie in the 1940's and space-to- earth communication for the Apollo program in the 1960s. In the 1980s, Motorola revolutionized personalized communications with the first commercial handheld cellular phone. Today, its new smart devices, networks, and software are making communications not just mobile, but seamless. Continuously redefining "the device formerly known as the cellphone," Motorola also leads the industry in design, with award-winning products like the iconic RAZR. Motorola had sales of U.S. $31.3 billion in 2004. For more information, please visit http://www.motorola.com/ .

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners.

*Total storage capacity is limited by number of songs. Storage capacity is approximate and based on four minutes per song and 128Kbps AAC encoding.
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20020307/MOTLOGO
http://www.newscom.com/cgi-bin/prnh/20020415/MOTNOTAGLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: Motorola, Inc.

CONTACT: Media: Jennifer Weyrauch of Motorola, Inc., +1-847-435-5320,
jennifer.weyrauch@motorola.com

Web site: http://www.motorola.com/
http://www.motorola.com/mot/doc/5/5831_MotDoc.mpg




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