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Global Brands on Board for RPM's 8th Annual Power Summit

Heineken, Sony CONNECT Inc., Activision, Gilyard Clothing, Timberland and Pepsi to Hook Up With Entertainment Heavyweights at World's Most Influential Hip-Hop Convention

NEW YORK--(BUSINESS WIRE)--Sept. 6, 2005--The RPM Group today announced Heineken, Sony CONNECT Inc., Activision, Gilyard clothing, Timberland and Pepsi as the first brand sponsors of the 8th annual Power Summit, the influential hip-hop convention which brings together tastemakers ranging from DJs to entertainment and major brands, for what has become the launching pad for trends that will dominate the cultural landscape in the year to come. Rene McLean, president and founder of RPM and The Power Summit, made the announcement.

"We are thrilled to be in business with such powerful brand names as Heineken, Sony CONNECT Inc., Activision, Gilyard, Timberland and Pepsi as the first sponsors of this year's Power Summit," said McLean. "We're off to a great start for what looks to be the most successful gathering of today's most important DJs, artists, business leaders and culture mavens."

This year's four-day Power Summit takes place September 28 - October 1 in Our Lucaya, Bahamas, and provides a rare and intimate opportunity to reach the most influential DJs, artists, trendsetters, tastemakers, brands and the leaders in music and entertainment.

Heineken USA, the official beer of the Power Summit, will be celebrating hip-hop's native tongues with the latest installment of its highly successful House Party concert event. This year, Heineken will "take House Party back" with special headlining performances by classic hip-hop artists De La Soul, Black Sheep and Q-Tip on Saturday, October 1.

Many of the hottest artists in Hip-Hop, R&B, Reggae and Dancehall have rocked the stage at past Heineken House Party events including Method Man, The Roots, India Arie, Bone Crusher, Ying Yang Twins, Jermaine Dupri, Pitbull, Kid Capri, 112, and Styles P of LOX. But while Heineken has honored the hottest in breaking talent at its previous House Party events, this year the brewer will pay homage to the old school and reunite Power Summit attendees with some of hip-hop's native tongues.

Consumers 21 years of age and older can listen to local radio from August 22-September 19 and log onto Heineken.com from August 29-September 19 to enter a sweepstakes to win an all expenses paid trip for two to the event - featuring musical performances, food, celebrities, giveaways - and Heineken.

Sony CONNECT Inc. along with ACIDPlanet.com, Sony VAIO, Sony Walkman and Sony Style will sponsor The ACID Pro Remix Showdown. The contest is open to DJs and remixers across the country and consists of two rounds. For the first round, amateur remixers can visit the ACIDPlanet.com website where they will be given the vocals from Tony Yayo's new track, "So Seductive", to mix for the competition. While at the same time, professional DJ's are invited to remix their versions of "So Seductive" in a separate competition. This qualifying round is being held now through September 12 on the ACIDPlanet.com website. The ACIDPlanet.com website is the Internet's premier destination for a fast growing online community of several hundred thousand innovative digital musicians and producers.

Three finalists, consisting of two professional DJ's and one amateur remixer, will be chosen to compete in the second round which will take place at The Power Summit in the Bahamas. The amateur remixer will win a trip to the Bahamas to attend The Power Summit. All three finalists will receive a new top-of-the-line VAIO laptop which will come installed with the ACID Pro 5 software, Sound Forge 8 software, a generous assortment of loops from the Sony Sound Series(TM): Loops and Sample line, and the secret final song to be remixed. Each finalist will then have a limited amount of time to deliver the winning remix to try and win the Grand Prize, a $10,000 gift certificate to SonyStyle.com.

The ACIDPlanet.com website can provide all interested contestants, information regarding the contest and a free 30 day trial version of ACID Pro 5 software. Also available for purchase on the ACIDPlanet.com website are all of the tools necessary to create their remix.

Ty Braswell, VP of Content Development- Music, Sony CONNECT Inc. stated, "If you want to position your company with the best Hip-Hop music industry conference, The Power Summit is a 'no brainer'. We needed the perfect event to launch The ACID Pro ReMix Showdown with our Sony family members: ACID Planet, VAIO, Walkman and Sony Style. To ensure our efforts would be historic, our first and only choice was The Power Summit."

Activision is bringing its new game, True Crime: New York City, to the Power Summit. The leading interactive entertainment publisher will sponsor the Power Summit Gaming Showcase held in a large lounge at Our Lucaya Resort open to Power Summit attendees including DJs, executives, artists and press. Hip Hop artist Redman who contributed three songs, including two original tracks and one previously released song, to the True Crime: New York City soundtrack is slated to perform at the Gaming Showcase. Guests in the Gaming Showcase lounge will get to relax with Activision's hot upcoming game in a lush, inviting atmosphere with several True Crime: New York City gaming stations.

"As video games improve in quality and original content so do their soundtracks. Each track is tailored to heighten the player's sensory experience so the overall mood of the game is mirrored by the music we select to accompany the images," said Tim Riley, worldwide executive of music, Activision, Inc. "The True Crime: New York City soundtrack featuring Redman captures the essence of New York, from Hip Hop to punk, and we're excited to unveil a few tracks to the influential audience at The Power Summit."

Urban fashion line Gilyard is the official clothing sponsor of the Power Summit. The new streetwear and lifestyle company will launch its Spring 2006 line at the Power Summit and design the official commemorative Power Summit 2005 t-shirt.

Timberland, known for its authentic boots and apparel for the outdoors, is sponsoring a VIP style suite where DJs will have the opportunity to check out the company's hottest new styles for holiday -- highlighted by the new Down and Convesso collections. In addition, Timberland will have its interactive "Custom Boot" display on-site, where DJs will be invited to personalize their own Timberland boots, choosing everything from silhouette and leather color to hardware and embroidered initials.

Pepsi is returning as the exclusive carbonated beverage sponsor of The Power Summit for the second consecutive year. This year Pepsi will showcase the successful Pepsi DJ Division 2005, a nationwide marketing campaign derived from Pepsi's involvement at last year's Power Summit, provide much needed refreshment, intertwine with several Power Summit events, and last but not least, the brand will utilize The Power Summit as the foundation for their next major urban music initiative to be unveiled in 2006.

"We are proud to support the Power Summit. This event gives us an opportunity to speak directly with the DJs who are setting the pulse in Hip-Hop as the most influential people in the business," said Brett O'Brien, of Pepsi's multi cultural marketing department.

Additional sponsors will be announced in the coming weeks.


Headquartered in New York City, The RPM Group was founded by Rene McLean in 1997. McLean observed a vacuum in the multicultural marketing space and decided to promote products that use the youth and lifestyle markets as an entry point for broader market penetration. The RPM Group's unrivaled relationships with the key players in the entertainment community have made it the natural choice for companies looking for an entry into the youth and lifestyle market, establishing RPM as an innovator in these fields.

RPM Marketing & Promotions
Deborah Schonfeld, 212-375-6211 x26
mPRm Public Relations
Alan Amman / Taffy Miller, 323-933-3399
aamman@mprm.com / tmiller@mprm.com

Source: The RPM Group

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