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9/28/2005

 
Glu Mobile Launches ''Marc Ecko's Getting Up'' for Mobile Phones

Graffiti Culture Hits Mobile Gaming with the Release of *ecko unltd and Atari's Groundbreaking Action-Adventure Game

Glu Mobile today announced the launch of "Marc Ecko's Getting Up," an action-adventure game based on the highly anticipated title born from collaboration between *ecko unltd. and Atari, Inc.

SAN MATEO, Calif.--(BUSINESS WIRE)--Sept. 27, 2005--Glu Mobile (formerly Sorrent, Inc. and Macrospace Ltd.), a leading creator and global publisher of mobile entertainment, today announced the launch of "Marc Ecko's Getting Up," an action-adventure game based on the highly anticipated title born from collaboration between *ecko unltd. and Atari, Inc.
Developed by The Collective, "Marc Ecko's Getting Up: Contents Under Pressure" is inspired by graffiti's historically rich and diverse culture and is the culmination of seven years of story and character development by Marc Ecko, the visionary behind several of today's most respected youth lifestyle brands.
Like its console and PC counterparts, "Getting Up" puts mobile gamers in the shoes of Trane, a talented graffiti artist and headstrong New Radius citizen striving for freedom of expression in a city where free speech has been outlawed by a corrupt government. As he develops his graffiti skills, Trane must inspire a revolution through his artwork, ultimately transforming the world around him from a colorless, urban sprawl into a fresh and vibrant city.
The critically-acclaimed mobile title earned IGN.com's Editor's Choice Award and an 8.4 from GameSpot, whose reviewer said, "Glu Mobile has created a genuinely compelling mobile action game with Marc Ecko's Getting Up."
Key features of Marc Ecko's Getting Up for mobile include:
-- Execute fluid ninja-style moves in vertically and horizontally designed layouts
-- Complete works of graffiti art and save the images into a personal black book
-- Twenty-seven levels featuring three environments - city, underground and bridge
-- A unique hip-hop score from producer RJD2 that accompanies the action
-- Reach the highest spots and get your graf up while avoiding flyers, search lights and motion detectors
-- Progress through levels by guiding Trane through one-way doors, onto moving platforms and off of trampolines
Getting Up for mobile is now available on major wireless carriers in the U.S. and will be launching worldwide in the coming months. Glu has ported Getting Up to more than 320 unique handsets and developed 2,400 individual skus for the global launch of the title. Glu is also exclusively publishing ringtones and wallpapers as part of the Marc Ecko's Getting Up mobile experience.
"Marc Ecko's first video game, Getting Up, is one of the most anticipated titles of the Fall and one of the most exciting projects to come to mobile," said Robert Nashak, senior vice president of production, Glu Mobile. "With Getting Up for mobile, Glu has again taken a console title and successfully reinterpreted it for the mobile platform. This game simultaneously captures the magnitude of the title's original vision and delivers a compelling and fun mobile gaming experience."
Glu developed and published "Getting Up" for mobile under an exclusive, multi-year, worldwide licensing agreement with Atari, Inc. (NASDAQ:ATAR), a leader in interactive entertainment. The PS2, XBox and PC versions of the game are set to launch in November 2005.
For more information on Marc Ecko's Getting Up for mobile, visit the official website at http://gettingupmobile.com.

About Glu Mobile
Glu Mobile (formerly Sorrent, Inc. and Macrospace Ltd.) is a leading developer and global publisher of mobile entertainment. Glu's portfolio of games, ringtones, wallpapers and information applications include both original titles and entertainment based on major brands including Atari, Cartoon Network, FOX Sports, PopCap Games, Twentieth Century Fox and Celador International. Based in San Mateo, California with offices in London and Singapore, Glu is funded by top venture firms NEA, BA Venture Partners, Granite Global Ventures, Sienna Ventures and Globespan Capital Partners, and by Time Warner Investments. Consumers can find fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com.

About Atari
New York-based Atari, Inc. (Nasdaq:ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining franchises such as DRIVER(TM), The Matrix(TM), Stuntman(TM) and Test Drive(R); and mass-market and children's franchises such as Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), and Dragon Ball Z(R). Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit www.atari.com.

About Marc Ecko Enterprises
The youngest member of the Council of Fashion Designers of America's board of directors, Marc Ecko is founder of *ecko unltd., the world famous rhino brand. Since its creation in 1993, the group of companies that comprise Marc Ecko Enterprises has grown to include: *ecko unltd.(R) men's and Eckored(R) women's apparel, as well as outerwear, footwear, watches, eyewear, underwear, belts, bags, hats, small leather goods, formalwear and more.

Marc Ecko Enterprises also includes Marc Ecko "Cut & Sew" (a contemporary menswear line launched Fall 2004); G-Unit(R) clothing and accessories (a joint venture with multi-platinum musician, 50 Cent); Zoo York(R) (a line of action sports-inspired clothing and accessories); and Avirex(R) Sportswear Collection (a licensed mid-tier brand debuting Spring 2005). The Company also publishes Complex(R) magazine, a men's consumer magazine with a rate base of 325,000, and is developing Marc Ecko's Getting Up: Contents Under Pressure(TM), the first truly authentic video game based on urban culture and graffiti art debuting in the second half of 2005. *ecko unltd. products are available in over 5,000 stores domestically and in over 45 countries internationally, as well as through 34 of its own retail stores across the country. For additional information, please visit www.marceckoenterprises.com.

GLU MOBILE, GLU, and the 'g' character logo are trademarks of Glu Mobile. All other trademarks are the property of their respective owners.

Contacts
Alta Public Relations
Chris Clark, 415-503-3925
chris@altapr.com




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