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9/20/2005

 
GoTV Launches Pure Phat, Mobile TV's First and Only Channel Dedicated to Everything Hip-Hop

Hip-Hop Lifestyle Programming Debuts in Full Motion Video on Sprint Mobile Phones

Sherman Oaks, Calif. Sept. 19, 2005 GoTV, the innovative on-demand mobile television network, announced today the launch of Pure Phat, the worlds first mobile TV channel dedicated to providing a daily source of everything hip-hop, in full motion video for Sprint mobile phones.

Pure Phats video launch comes just a few weeks before the launch of Sprints EVDO 3G network (scheduled for Oct. 6). Sprint Media Player users will be able to enjoy Pure Phats video offerings in all their glory, including exclusive artist interviews, music and video reviews and coverage of mainstream and underground hip-hop events. This exciting mobile channel will also deliver the latest in fashion trends, state-of-the-art gadgets, must-have video games, movies in the mix, and culture news tailored specifically for the viewers urban lifestyle needs.

GoTV is committed to providing the most ground-breaking programming customized for wireless users, said Elizabeth Brooks, senior vice president, marketing, GoTV Networks. Pure Phat is the first mobile channel to deliver the hip-hop world in full effect to mobile phones throughout the country.

The hip-hop lifestyle is all about the music, said Daylan Williams, producer of Pure Phat. Pure Phat will allow mobile users everywhere to access exclusive interviews and music videos from all aspects of the hip-hop lifestyle from upcoming artists to the hottest stars.

The ultimate hip-hop enthusiast, Williams formerly hosted and produced a local hip-hop culture program called Tha Session. Williams also worked as a content producer at E! Entertainment.

Pure Phat originally launched as a lower-frame-rate audiovisual product in March 2005 and quickly became the fastest-selling music product in the mobile television market, with upwards of 500 subscribers added per day. The lower-frame-rate audiovisual product from Pure Phat can also be seen in the BoostTV channel which GoTV produces for Boost Mobile. The new channel, however, heralds the coming of nationwide third-generation (3G) wireless networks and video-enabled mobile handsets by providing a full motion video viewing experience that is as close to television as is possible on the mobile screen.

In addition to Pure Phat, GoTVs on-demand television programming delivers headline news, real-time sports scores, entertainment, music, and other rich audiovisual content from brands including ABC News, ABC Entertainment, Univision, FOX Sports and iFilm, as well as original programming produced in the GoTV studios specifically for mobile phone users, all direct to the mobile phone. GoTV is available on Sprint Nextel and Boost Mobile.

About GoTV

GoTV (www.gotvnetworks.com) delivers instant, on-demand television programming direct to mobile phone handsets or wireless devices, providing news, sports, music, entertainment, and other essential content customized specifically for mobile users. GoTVs on-demand model gives the people what they want with a unique user interface that provides continually updated content yet allows the user to choose what he or she watches at any time. GoTVs staff of Emmy Award-winning producers works with the companys best-of-breed media partners, including ABC News, ABC Entertainment, Univision, Fox Sports, iFilm, Variety, and others to create constantly updated programming optimized for both low-bandwidth and 3G handsets. GoTV products are available on the Sprint Nextel and Boost Mobile wireless networks.

Media Contact:
for GoTV
Danit Ross
310-566-3981
danit.ross@zenogroup.com




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