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Groove Mobile Rated #1 Mobile Music Service In UK

'Best in Class' Groove Mobile Beats Competition in Five of Six Categories Tested

Independent Study Finds Groove Mobile Provides Users Fastest Downloads, Best Interface and Greatest Ease of Use

ANDOVER, Mass., Sept. 27 /PRNewswire/ -- Groove Mobile, the world's leading mobile music platform, was rated the UK's #1 mobile music download service in an independent study conducted by Strategy Analytics. The comprehensive study of mobile music customers rated Groove Mobile number one in five of six categories, including Speed of Download, Speed of Portal Navigation and Clarity of Catalog Interface. Overall, the study labeled the Groove Mobile platform "Best in Class."(1)

"Groove Mobile enables the best music discovery experience in the wireless space," said Adam Sexton, Groove Mobile Vice President, Marketing and Product Management. "That's what music fans want and that's why Groove Mobile provides the fastest downloads and best user interface available to mobile music customers."

The study of UK mobile music customers compared the UK's top three mobile music services in six categories: Speed of Download, Speed of Portal Navigation, Ease to Discover Music Player, Ease of Finding Track, Ease to Download Track, and Clarity of Catalog Interface. Groove Mobile placed first, by wide margins, in five of six categories. And in the Overall Rating, Groove Mobile scored 11 points higher than the next closest competitor and almost 20 points higher than the third ranked service. In addition, in the one category Groove Mobile did not lead -- Ease to Discover Music Player -- the Strategy Analytics report noted this may have been caused by the handset used in the study not Groove Mobile's technology platform.

Groove Mobile's emphasis on the listening experience and customer satisfaction places it at the forefront of the mobile music download sector. In a series of industry firsts, Groove Mobile has led the mobile music sector with several major innovations in 2005. These have included "Tell-a-Friend," a P2P text messaging of song clips and "Discover HITS," a push technology that updates music fans of the latest new releases from their favorite bands and others. In addition, Groove Mobile added the legendary independent music label, Beggars Group, to a roster of music labels that already included Universal, Sony BMG, EMI, and Warner.

Groove Mobile's sector leading global footprint will continue to expand when it launches with a major US mobile carrier in the fourth quarter of 2005. Copies of the Strategy Analytics mobile music service evaluation are available for purchase by contacting Strategy Analytics, http://www.strategyanalytics.net/ or 1.617.614.0700 (North America) or +44.1908.423.600 (Europe).


Groove Mobile is the world's leading provider of full-track mobile music download services. Groove Mobile's turnkey solutions enable mobile operators to offer their customers a compelling music experience directly to their mobile phones. With an end-to-end software solution that fully integrates into each mobile network operator's billing system, Groove Mobile offers the opportunity for carriers to increase their average revenue per customer. Groove Mobile's direct download service is available in 6 countries and provides access to music from EMI, Warner Music International, V2 and Beggars Group libraries. On the Internet, Groove Mobile is located at www.groovemobile.net.

(1) The Strategy Analytics study compared Orange UK, Vodaphone UK, and
O2 UK music download services. Groove Mobile (formerly Chaoticom)
powers the Orange UK full track mobile music download service.

CONTACT: Bennet Ratcliff
Group SJR -- 310/806-6200

Source: Groove Mobile

CONTACT: Bennet Ratcliff of Group SJR, +1-310-806-6200,

Web site: http://www.groovemobile.net/

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