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Guardian Presents Sixth Annual Girls Going Places(R) Entrepreneurship Award Program

NEW YORK, Sept. 12 /PRNewswire/ -- The Guardian Life Insurance Company of America (Guardian) announced today the launch of the 2006 Girls Going Places(R) Entrepreneurship Award Program, a national competition that recognizes and rewards teen-aged girls who demonstrate exceptional entrepreneurship.

Guardian and Girls Going Places(R) will award 15 girls a total of $30,000 to be used toward furthering their education and supporting their entrepreneurial pursuits. Three top prizes of $10,000, $5,000 and $3,000 and 12 finalist prizes of $1,000 each will be granted. Adults are asked to nominate girls - who could be their daughter, niece, neighbor or student - by submitting a 750 to 1,000-word essay on why the nominee deserves a Girls Going Places(R) award. A panel of judges will review the essays and pick finalists that:

* Demonstrate budding entrepreneurship and/or financial acumen;
* Have taken the first steps toward financial independence;
* Make a difference in their school or community;
* Show potential for future success by initiating a new business.

"There are more than nine million women business owners in the United States today, who are contributing $3.6 trillion to the economy," said Emily Viner, Field Vice President, Individual Markets, Guardian, New York. "Guardian created Girls Going Places to educate young women about the financial and entrepreneurial opportunities available to them. We want to recognize their accomplishments and help prepare them for the future."

The nomination period begins in September and entries will be accepted through February 24, 2006. Awards will be presented to each winner within their respective communities.

During the 2005 Program, Guardian received more than 4,600 nominations. The National First Place winner in the 2005 competition, Chauncey Holloman, founded Harlem Lyrics Enterprises, Inc., a greeting card and merchandising business. The company's cards, hats, t-shirts, stationary and other merchandise feature Hip Hop slang and target young adults between the ages of 13 and 24. Chauncey's products are sold in two national chains, Kroger and Walgreens, and in florists, book stores and gift shops across the United States.

The Girls Going Places(R) Entrepreneurship Award Program anchors Guardian's Women's Initiative, which was established to help women create, invest and protect wealth. As part of this effort, Guardian is a National Patron of the National Association of Women Business Owners (NAWBO), which partially underwrites the Girls Going Places(R) awards. Additional information about the program and nomination forms for the competition can be found at http://www.girlsgoingplaces.com/.

About Guardian

Founded in 1860, The Guardian Life Insurance Company of America, New York, NY (Guardian) is the fourth largest mutual life insurance company in the United States. As of December 31, 2004, Guardian and its subsidiaries had $39.5 billion in assets. With more than 5,000 employees and 2,900 financial representatives, as well as over 80 agencies nationwide, Guardian and its subsidiaries protect individuals, businesses and their employees with life, disability, health and dental insurance products, and offer 401(k), financial products and trust services. More information about Guardian can be obtained at: http://www.guardianlife.com/.

Source: The Guardian Life Insurance Company of America

CONTACT: Heather Wilner, Manning, Selvage & Lee, +1-212-468-3732,
heather.wilner@mslpr.com; Jackie Kanas of The Guardian Life Insurance Company
of America, +1-212-598-1554, e-mail: Jackie_Kanas@glic.com

Web site: http://www.girlsgoingplaces.com/

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