Hip Hop Press has moved: www.hiphoppress.com

You may also dig:
ProHipHop - Hip Hop Marketing & Business News
Weekly Hip Hop Albums - New Releases

Try World Cypher's Hip Hop Search Engine:


Jamster! to Launch Industry-First Mobile Content Monitoring Service That Helps Parents Guide Children's Purchasing Choices

LONDON, September 19/PRNewswire/ -- Jamster!, a premier provider of mobile content and a wholly-owned subsidiary of VeriSign, Inc. (NASDAQ: VRSN), today announced plans to launch Jamster! Guardian, an industry-first service designed to allow increased parental control over the purchase of Jamster! content.

The Jamster! Guardian service allows parents to enter a mobile phone number onto a Jamster! web site to prevent content from being downloaded to that phone.

"This new service reinforces Jamster!'s commitment to set standards in an emerging, fast-growing industry. We want parents to feel comfortable and confident in how their families use Jamster!'s popular content and this option enhances parental control over usage and provides for further direction participation in the buying process," said Markus Berger de Len, chief operating officer, Jamster!.

"The unique problems associated with parental control over how children purchase mobile content needed addressing in an innovative way. Jamster! has taken that responsibility upon itself to ensure that parents have a proactive choice in how their children use the Jamster! service, which we believe now makes Jamster! the most trustworthy mobile content provider in the industry. As another example of proactive steps we've taken previously, we were the first content provider to add a '16 and over' button to our ads."

While a recent independent study found that the average Jamster! customer in the United Kingdom (UK) is likely to be in their late 20s or early 30s, Jamster! recognises the need to provide purchasing options that are consumer-friendly and to put measures in place that serve the needs of a range of audiences.

Jamster! works closely with industry stakeholders, including the Independent Committee for the Supervision of Standards of Telephone Information Services (ICSTIS), the Mobile Entertainment Forum (MEF), and mobile operators as part of its ongoing effort to create a consistent and satisfying customer experience and meet the changing demands of this dynamic, evolving and expanding market. For example, Jamster! worked closely with the MEF in the UK in authoring the Code of Conduct for all Mobile Content Providers. All of Jamster!'s broadcast advertising in the UK is examined and cleared by the Broadcast Advertising Clearance Centre (BACC) before transmission.

The Jamster! Guardian service is expected to be available in the UK this week, with plans to roll it out in other countries before the end of the year.

About VeriSign and Jamster!

Jamster!, operating worldwide, is a wholly-owned subsidiary of VeriSign. Jamster! delivers mobile content services-including ring tones, popular music, graphics, and games-to carriers and consumers. Jamster! is a premier provider of mobile content and delivers a robust catalog of downloadable content including ring tones, popular music, graphics, and games.

VeriSign, Inc. (Nasdaq: VRSN), operates intelligent infrastructure services that enable and protect interactions across voice and data networks, anytime, from anywhere, on multiple devices. Additional news and information about the company is available at www.verisign.com


VeriSign, and other trademarks, service marks and logos are registered or unregistered marks of VeriSign, Inc. and its subsidiaries in the United States and in foreign countries. Copyright (c) 2005 VeriSign, Inc. All rights reserved.

Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the risk that VeriSign and its affiliates may become subject to new or changing regulatory requirements; that the regulatory environment for emerging product offerings such as those offered by Jamster! And its competitors may impose new operating restrictions on such companies; and increased competition and pricing pressures in the industry generally. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2004 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.

Source: Jamster!

Media Contacts: United Kingdom, Robert Swift, +44-7930-190-410; press@jamster.co.uk PR-Agency: Simon Hill, Trimedia Communications, 0207 471 6826; simon.hill@trimediauk.com United States: VeriSign Media Relations: Lori Sinsley, lsinsley@verisign.com, +1-650-426-4716 VeriSign Investor Relations: Tom McCallum, tmccallum@verisign.com, +1-650-426-3744

<< Home