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9/14/2005

 
Mediaguide and Almighty Retail Connect Radio and Retail Information

BERWYN, PA -- (Market Wire - Sep 13, 2005) -- Mediaguide announced today that it has expanded its relationship with The Almighty Institute of Music Retail to provide music industry professionals and artists the capability to easily connect their radio airplay with the retail stores affected by airplay on those stations. This landmark partnership combines Mediaguide's unique ability to electronically monitor college, non-commercial and commercial radio airplay across more than 2,500 stations with Almighty's extensive database of more than 16,000 U.S. music retail outlets, and marks the first time a radio monitoring service and a retail database have combined resources to provide interactive and accurate airplay data along with specific music retailers influenced by such airplay.

Mediaguide MusicMonitor(TM) and Almighty Retail subscribers can click on a link from a standard airplay report that will automatically take them to the Almighty database and find the stores affected by the airplay on the stations in the report. The user can even control the stores that are displayed by adjusting the minimum number of spins shown on the Mediaguide report.

This latest development marks the next stage of integration between Mediaguide and the Almighty Retail database. The first step -- implemented earlier this year -- allows Almighty Retail users to view the playlists of Mediaguide-monitored stations by simply clicking on the call letters listed under "Radio That Impacts Sales" on stores profiled in the Almighty database.

"We are psyched to have partnered with Mediaguide's excellent airplay monitoring service to create the first and only way to directly tie a song's airplay to the stores affected by it," said Clark Benson, Almighty founder/CEO.

"At Mediaguide, we are dedicated to delivering the best airplay data available anywhere, but we know that airplay information alone does not answer all of the business questions that our clients face," added Paul E. Wright, Vice President of Music Business Development for Mediaguide. "By connecting MusicMonitor to the powerful retail database of Almighty, we can provide clients with a single location to link their college, non-commercial or commercial radio resources directly to sales. We are very excited to work with Almighty to serve our clients' overall information needs."

About Almighty Retail

The Almighty Institute of Music Retail provides music industry professionals with the most extensive web-based database of U.S. music sellers available, with more than 50 searchable fields of information on more than 16,000 music retail outlets. In two years, the company has built a client list of more than 130 companies, ranging from the Warner Music Group to small, but influential independent labels. As a testament to Almighty's success, the company was recently named a finalist at 2005's National Assn. of Recording Merchandisers in the related products and services supplier of the year category, putting Almighty up against such music industry institutions as Billboard. The Almighty team has been operating since 1995 with the ISIS Listening Stations program, which helps record companies spread awareness on their releases in approximately 150 influential independent music stores. Two years later, Almighty Lighted Display, which highlights new rock and urban releases in lightboxes at more than 65 stores, was launched. Both are still operating today along with other such programs as Almighty's Buyer Blast email and Retail Marketing Services. Log on to www.almightyretail.com for more information about Almighty's programs and services.

About Mediaguide

Mediaguide's proprietary digital fingerprinting technology monitors over 2,500 college, non-commercial and commercial radio stations across the United States 24 hours a day, 7 days a week. With that diverse network, Mediaguide's MusicMonitor(TM), ArtistMonitor(TM), and A&RMonitor(TM) information services can support the entire lifecycle of music promotion, artist discovery and development.

MusicMonitor(TM) addresses the fact that music industry participants from labels to retailers, distributors to promoters need credible, accurate data about market exposure for their artists and product. ArtistMonitor(TM) provides independent and DIY artists with airplay information, station contact information and tools to more effectively manage their own careers. A&RMonitor(TM) informs A&R professionals, music supervisors, distributors and others seeking new talent of self-released or small independent label songs and albums receiving radio airplay on any of the college, non-commercial or commercial radio stations electronically monitored by Mediaguide.

Based in Berwyn, PA, Mediaguide is a joint venture of the American Society of Composers, Authors and Publishers (ASCAP) and ConneXus Corporation. Learn more about Mediaguide at www.mediaguide.com.

Contact:
Pauline Stack
212-621-6278




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