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9/28/2005

 
Sprint Customers Can Now Create Their Own Ringers for Their Mobile Phones

OVERLAND PARK, Kan.--(BUSINESS WIRE)--Sept. 26, 2005--Sprint (NYSE:S) today announced the launch of ToneMaker DJ, a new and unique mobile Music Tone application by Sonic Branding Solutions, which puts power and creativity in the hands of Sprint PCS customers by allowing them to easily create original Music Tones, right on their phones. With ToneMaker DJ's compelling library of thousands of stylish and interchangeable music parts, customers can produce and save their own personal Music Tones for use on their Sprint PCS Vision Phones. In addition, the application's "DJ Lounge" community offers powerful features that allow the best ringers to gain recognition, be heard and even purchased by the application's subscribers.
"Sprint customers now have more choice and flexibility in making their mobile phone more their own," said Jeff Hallock, vice president of consumer product marketing and strategy for Sprint. "ToneMaker DJ is an exciting application that is suitable for people of all ages, and with many different musical styles and a simple user interface, ToneMaker DJ makes music-making a fun and rewarding experience."
To create custom ringers, customers can use different mixing methods, or 'Modes', offered by the application. With 'Step Mode', sounds for the Drum, Bass, Rhythm and Lead tracks are chosen in order, and a Music Tone is built piece by piece. With 'Jam Mode', the user begins with a complete Music Tone and can swap sounds in and out at will. There's even an 'Auto Mode' where customers only have to press a button and a unique Music Tone is generated just for them! In each Mode, customers choose sounds from the application's sound library, which is organized by style. Part of the fun is mixing the styles together - HipHop, Rock, Funk, Electronic and Dancehall - and creating unique ringers that reflect the individual style of the maker. Customers can also subscribe to regular SMS notifications that provide updates on new celebrity DJs, artists, music styles and other content as they are added to the ToneMaker DJ library.
Along with the ability to produce original Music Tones, ToneMaker DJ offers a robust community experience, providing customers with access to the DJ Lounge where custom-made ringers are ranked and shared. Within this community, customers can view, listen to and purchase Top Tones, Latest Tones, Favorite Tones and Celeb Tones or Browse by DJ.
For $4.99 a month, customers can put their own spin on six quality audio ringers (i.e., Music Tones) every month, along with a seventh custom ringer to share with a friend each month.
Sprint customers can access ToneMaker DJ by going to Menu/ Downloads/ Ringers/ Get New and then Create Your Own/ ToneMaker DJ on their Sprint PCS Vision Phones.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.

About Sonic Branding
Sonic Branding Solutions is a leading worldwide provider of mass market wireless and Internet games and entertainment applications. The company was founded in 2003 to focus on creating and distributing highly entertaining subscription applications that merge the worlds of mobile games, music, cell phone personalization, and user-generated content communities. Its leading applications include Name That Tune!(TM), Hip Hop Hollywood Squares(TM), and ToneMaker DJ(TM). For more information, visit www.sonicbrandingsolutions.com.

Contacts
Sprint
Jackie Bostick, 913-794-3045
jackie.a.bostick@sprint.com
or
Sonic Branding Solutions
Kenny Engels, 212-242-4200
engels@mh2o.com




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