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9/05/2005

 
TVN Entertainment and Sound Choice Launch the Karaoke Channel On VOD

Deal Initiates First Ever Launch of VOD Karaoke Service with Unique Merchandising Component

BURBANK, Calif., Sept. 5 /PRNewswire/ -- TVN Entertainment today announced a deal with Sound Choice, the leading provider of professional karaoke music tracks and equipment in the US, to be the exclusive distributor and sales agent for The Karaoke Channel. The service will be launched with an initial offering of 300-500 songs from Sound Choice's extensive library of titles, which TVN will encode, transport, and make available to its wide network of cable MSO and telecommunications affiliates throughout the U.S. and Canada.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050826/LAF033LOGO)

Karaoke Channel subscribers will be given access to the entire library of songs in either a free-to-consumer or SVOD model. For those affiliates choosing the SVOD model, TVN will support a free preview package to drive awareness and encourage sampling. Pricing is determined on a market-by-market basis. Genres of songs include: Pop, Modern Rock, Classic Rock, Country, R&B/Hip Hop, Oldies, Standards, Show tunes, and Specialty. Additionally, TVN and Sound Choice will be rolling out a direct response merchandising offer which includes a karaoke microphone and mixer to enhance the on demand karaoke experience.

"The immense popularity of karaoke has made it a $300 million industry. Our partnership with TVN allows us to leverage TVN's advanced asset management platform and the capabilities of VOD to extend our reach to the entire VOD market," said Tom Turner of Sound Choice.

Cable MSO's who have signed on include Advanced, Armstrong, Bend, Blue Ridge, Buckeye, Champion, Click, Muscatine, Shrewsbury, Sunflower, Verizon, and Wave.

"TVN continues to bring us innovative VOD applications, and the Karaoke Channel is a prime example," said Mark Masenheimer of Blue Ridge Cable. "We are confident this category will catch on quickly among our customer base who look to our VOD offerings for the newest and most exciting programming options available from Blue Ridge."

"The Karaoke Channel is an exciting addition to the stable of exclusive networks we are rolling out to our affiliates," said Matt Cohen, VP of Business Development, TVN Entertainment. "We are excited to be working with the market leader in the karaoke industry to introduce an exceptionally popular genre of programming as well as a first of its kind merchandising opportunity to the VOD platform."

About TVN Entertainment Corporation

TVN Entertainment, a video on demand (VOD) content solutions company, is a leading provider of on demand television programming, management and delivery services. TVN currently offers more than 2000 hours of VOD programming from over 75 content providers. In addition to comprehensive programming services, TVN Entertainment offers the only single-source management and distribution solution for VOD, including content aggregation, packaging, encoding, asset management and transport via satellite to all video service providers. TVN Entertainment has been chosen as the VOD solution for many leading MSOs and telecommunications companies, including Adelphia, Bresnan, Buckeye, Blue Ridge, Cablevision, Charter, Comcast, Cox, Insight, Mediacom and Verizon. For more information visit http://www.tvn.com/ .

About Sound Choice

Sound Choice, the leading karaoke music producer in the US, is a major content provider of music products throughout the entertainment industry. Sound Choice currently offers a catalog of over 15,000 music tracks, used in multiple industries. The toy industry, movies, television programs, advertising agencies, and the mobile telephone industry are just part of the diverse customer base. Sound Choice produces and distributes multiple lines of karaoke music products, and is the distributor for American Idol and Nashville Star karaoke music. For additional information visit http://www.soundchoice.com/
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050826/LAF033LOGO
AP Archive: http://photoarchive.ap.org/

Source: TVN Entertainment Corporation

CONTACT: Eileen Eberhardt of TVN Entertainment, +1-818-295-4505,
Eeberhardt@TVN.com

Web site: http://www.tvn.com/
http://www.soundchoice.com/




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