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9/30/2005

 
UIEvolution(R) Powers Interactive Entertainment Content for Media Publisher Mobile Lingo; Hip Hoptionary Slang Dictionary is First of Publisher's Plan

BELLEVUE, Wash.--(BUSINESS WIRE)--Sept. 27, 2005--UIEvolution(R) today announced that mobile media publisher Mobile Lingo LLC has licensed UIEvolution's UIEngine(TM) application development software to develop and distribute value-added content via its Web site and network operator partnerships.

Mobile Lingo will use UIEngine to power interactive entertainment applications designed to create new revenue opportunities for both the publisher and its network operator partners. Mobile Lingo's first application, developed using UIEngine, is Hip Hoptionary, a living dictionary that mobile data subscribers can use to instantly find the meaning of the latest hip-hop slang. Users can submit their own terms for inclusion in the Hip Hoptionary. In addition, the application features news, biographies and photos of favorite hip-hop artists.

"UIEvolution's industry-proven, powerful software technology gives Mobile Lingo the ability to easily develop and quickly distribute content across multiple devices and operating systems, significantly reducing our development costs and accelerating the time it takes to offer it to our customers," said Etesh Mangray, Managing Member of Mobile Lingo LLC.

UIEngine is a powerful, cross-platform software technology for creating applications that are compact, yet rich in content, and can be used over virtually any device, operating system or network. This capability enables media publishers to develop and deliver applications more quickly because it prevents the need to create and manage multiple versions of each application.

"Creative content publishers, like Mobile Lingo, have discovered the power of UIEvolution's UIEngine to facilitate rapid content delivery and create multiple revenue opportunities," said Chris Ruff, president of UIEvolution. "UIEngine enables consumers to access applications on almost any device or network. As a result, more users can run applications on more devices, increasing revenue for publishers and network operators."

The UIEngine provides a number of benefits for software developers and network operators. For example, the technology runs on more than 200 devices (i.e. mobile phones, PCs, set-top boxes, MP3 players or digital cameras) and 20 software platforms thereby reducing development costs and accelerating application availability. Also, the software enables developers to create smaller applications that save device memory and processor capacity, but still offer a powerful user experience. Additionally, applications, such as the Hip Hoptionary, are easily customized for individual content owners or network operators to deliver a unique, branded experience.

A free version of UIEvolution's latest software development kit UIE SDK Version 1.5 is available immediately for PC development platforms. UIEvolution also provides free test UIE Player software for instant testing of applications running on PC, Mac and Sprint mobile phone devices. The software can be downloaded from developer.uievolution.com.

About Mobile Lingo LLC
Mobile Lingo LLC is a mobile media publisher dedicated to creating essential services that enrich the lives of active mobile users. The company develops, distributed and promotes mobile content via its operator partnerships and Web site. The current product portfolio includes original video content, applications and instant messaging. For more information, visit www.mobile-lingo.com.

About UIEvolution, Inc.
UIEvolution(R) is a leading provider of software solutions for interactive content, empowering content and service providers to deliver a rich mobile and broadband experience to their subscribers worldwide. UIEvolution's software technology, applications, and development tools bring high quality games, ringtones, real-time data, and other interactive content to virtually any device and network. UIEvolution is a wholly owned subsidiary of Square Enix, Inc. an industry leading developer and publisher of interactive entertainment software that includes the world's most popular franchises, FINAL FANTASY(R) and Dragon Quest.

FINAL FANTASY is a registered trademark of Square Enix Co., Ltd. SQUARE ENIX is a trademark of Square Enix Co., Ltd.
Contacts
Calysto Communications for UIEvolution
Sailaja Tennati, 404-266-2060 Ext: 25
stennati@calysto.com




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