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9/26/2005

 
XA to Produce VH1 Hip Hop Honors Event on September 20, 2005

NEW YORK, Sept. 20, 2005 (PRIMEZONE) -- XA, Inc., (XA) (OTC BB:XAIN.OB - News), a major national event marketing firm that serves many Fortune 500 companies, reported today that it has been selected as agency of record to produce the VH1 Hip Hop Honors Pre-Party at Splashlight Studios in New York City on Sept. 20, 2005.

XA will provide all the decor and audio visual elements for this event, which is the kick off for VH1 Hip Hop Awards slated for later that evening.

Marketers spent $152 billion in event marketing in 2003, up about 15% since 2002. In 2003, budgets for event marketing reached an average of $901,935, according to PROMO's 2004 Event Marketing Study. (Source: PROMO Magazine, Jan. 1, 2005)

About XA

XA is a holding company for several wholly owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation. The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the ``Top 50 Powerhouse Event Companies in the World.''

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words ``believes,'' ``expects,'' ``intends,'' ``will,'' ``anticipated,'' or ``may,'' and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the company's stock; and the risk factors set forth from time to time in the company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB:XAIN.OB - News) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.

Contact:
XA
Amanda Puck
312-239-2370
amanda@expagency.com

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Source: XA Inc.




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