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10/12/2005

 
Atari and Marc Ecko Announce Limited Edition 'Marc Ecko's Getting Up: Contents Under Pressure'

Original Poster Created by Street Artist OBEY: Shepard Fairey

Available at Select Retailers Now

NEW YORK, Oct. 12 /PRNewswire-FirstCall/ -- Atari, Inc. (NASDAQ:ATAR) and Marc Ecko today announced the special limited edition version of the upcoming, action-adventure game, Marc Ecko's Getting Up: Contents Under Pressure. Being developed for the PlayStation(R)2 computer entertainment system, Xbox(R) video game and entertainment system from Microsoft, and Windows, the Marc Ecko's Getting Up: Contents Under Pressure Limited Edition is available for pre- orders at participating retail stores nationwide as well as at http://www.gettingup.com/.

Marc Ecko's Getting Up: Contents Under Pressure Limited Edition is packed into a collectible Getting Up tin case and includes:

* Marc Ecko's Blackbook, offering an exclusive look inside the game's development process;

* Marc Ecko's Getting Up: Contents Under Pressure video game;

* A disc featuring a collection of short films, level rundowns, game tips, and "making of" footage;

* A silver pen with the Getting Up "X" logo

The Marc Ecko's Getting Up: Contents Under Pressure Limited Edition also features a soundtrack with four tracks executively co-produced by Sean 'Diddy' Combs, including an exclusive version of Notorious B.I.G.'s "Who Shot Ya," remixed by Serj from the band System of a Down. Other Combs' tracks include "Clik, Clak, and Spray" from Pack FM, "Book of Judges" from Pharoahe Monch and "Getting Up Anthem, Part 1," performed by Talib Kweli, the voice of the game's lead character, Trane, and legendary Hip-Hop artist Rakim. These songs, plus Rhymefest's "Wanted" and various scoring pieces from RJD2, are only available on the Limited Edition's soundtrack.

"The Marc Ecko's Getting Up: Contents Under Pressure Limited Edition offers consumers an extremely cool collectible with lots of rich elements they will want to own," said Marc Metis, Senior Vice President, Marketing, Atari.

Set in the city of New Radius, Marc Ecko's Getting Up: Contents Under Pressure features a world where freedom of expression is suppressed and graffiti has been outlawed by a tyrannical city government. In the game, players assume the role of Trane as they learn and master various graf skills as they journey from toy (beginner) to legend. During their quest, players find themselves with an even greater burden - to use their high-wire graffiti talents to expose the oppressive mayor and rid the city of his stranglehold.

Developed by The Collective, Marc Ecko's Getting Up: Contents Under Pressure is slated for release in November for the PlayStation(R)2 computer entertainment system, the Xbox(R) video game system from Microsoft, and Windows. A mobile version is currently available through Glu Mobile. More information about the game is available at http://www.gettingup.com/.

About Marc Ecko Enterprises

The youngest member of the Council of Fashion Designers of America's board of directors, Marc Ecko is founder of *ecko unltd., the world famous rhino brand. In eleven years since its creation in 1993, the group of companies that comprise Marc Ecko Enterprises has grown to include: *ecko unltd.(R) men's and Eckored(R) women's apparel, as well as outerwear, footwear, watches, eyewear, underwear, belts, bags, hats, small leather goods, formalwear and more.

Marc Ecko Enterprises also includes Marc Ecko "Cut & Sew" (a contemporary menswear line launched Fall 2004); G-Unit(R) clothing and accessories (a joint venture with multi-platinum musician, 50 Cent); Zoo York(R) (a line of action sports-inspired clothing and accessories); and Avirex(R) Sportswear Collection (a licensed mid-tier brand debuting Spring 2005). The Company also publishes Complex(R) magazine, a men's consumer magazine with a rate base of 325,000, and is developing Marc Ecko's Getting Up: Contents Under Pressure(TM), the first truly authentic video game based on urban culture and graffiti art debuting in the second half of 2005. *ecko unltd. products are available in over 5,000 stores domestically and in over 45 countries internationally, as well as through 34 of its own retail stores across the country. For additional information, please visit http://www.marceckoenterprises.com/.

About The Collective

Part of Foundation 9 Entertainment (http://www.f9e.com/), the largest independent game developer in North America, The Collective is a leading developer of console video games, and known for groundbreaking third-person action adventure games, including the critically acclaimed Indiana Jones and the Emperor's Tomb(TM), Buffy the Vampire Slayer(TM) and Star Wars Episode III: Revenge of the Sith(TM). The Collective is based in Newport Beach, CA and can be found on the web at: http://www.collectivestudios.com/.

The Collective, along with Backbone, Pipeworks, ImaginEngine, and Digital Eclipse make up Foundation 9 Entertainment. The company's studios have developed more than 250 titles, including more than 50 in 2004 alone. Foundation 9 Entertainment employs more than 325 employees, and has offices in Los Angeles, Newport Beach, Emeryville, Vancouver, Boston, Eugene, and Honolulu. For more information on Foundation 9 Entertainment, please visit: http://www.f9e.com/.

About Atari

New York-based Atari, Inc. (NASDAQ:ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard- core, genre-defining franchises such as DRIVER(TM), The Matrix(TM), Stuntman(TM) and Test Drive(R); and mass-market and children's franchises such as Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), and Dragon Ball Z(R). Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit http://www.atari.com/.

Safe Harbor Statement

With the exception of the historical information contained in this release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Some of the factors which could cause our results to differ materially include the following: the loss of key customers, such as Wal-Mart, Best Buy, Target, GameStop and EB Games; delays in product development and related product release schedules; inability to secure capital; loss of our credit facility; adapting to the rapidly changing industry technology, including new console technology; maintaining relationships with leading independent video game software developers; maintaining or acquiring licenses to intellectual property; fluctuations in the Company's quarterly net revenues and results of operations based on the seasonality of our industry; the termination or modification of our agreements with hardware manufacturers; and other factors described in our SEC filings, including our Annual Report on Form 10-K for the year ended March 31, 2005 and our quarterly reports on Form 10-Q.

The Company undertakes no duty to update any forward-looking statements to conform the statement to actual results or changes in the Company's expectations.

(C) 2005, Atari, Inc. All rights reserved. ATARI, the ATARI logo, and classic Atari game titles and logos are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.

All other trademarks are the property of their respective owners.

Source: Atari, Inc.

CONTACT: Andrea Schneider of Atari, +1-212-726-6500, or
andrea.schneider@atari.com; or Clint Cantwell of Marc Ecko Enterprises,
+1-917-262-1110, or clintc@ecko.com

Web site: http://www.atari.com/
http://www.gettingup.com/
http://www.marceckoenterprises.com/
http://www.collectivestudios.com/
http://www.f9e.com/




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