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10/27/2005
Clever Creatives Are Often Clueless When It Comes to Being Business Managers
'The Creative Director Survival Guide' Offers Insightful Tips for the Hard Work of Managing Any Creative Business
INDIANAPOLIS, Oct. 25 /PRNewswire/ -- Give talented creative people a blank page and they see endless possibilities. Give them a spreadsheet of quarterly utilization figures and they offer only a blank stare.
"Producing creative work in a business setting and managing the creative process are vital tasks for creative directors in organizations of all sizes. Yet there is little formal training for the latter," said Marcia Stone, writer of "The Creative Director Survival Guide."
"There aren't any manuals about being a creative leader," says Stone. "When I was first promoted to oversee creative people, I asked my boss for advice and was told 'Just get on the bike and ride.'" That is great counsel for a five-year old, but far from words of wisdom for the stressful work of managing a creative department. "I soon discovered the giant leap from being a producing creative to a creative manager. "
Stone, a former national creative director at a global ad agency, hopes to arm today's creative leaders by sharing the predicaments and lessons of her career in her new book.
Using tips and examples, it addresses the unique challenges that most creative team leaders face. Throughout the book, published through Cafe Press, Stone cites her professional mentors and experiences.
"I worked in advertising. But the book transcends specific creative fields and focuses on working with creative human beings, no matter what their product," said Stone. "With innovation at a premium in business, every manager should learn how to work well with creative people," said Stone.
IMPORTANT NOTE: "The Creative Director Survival Guide" is available only at http://www.cafepress.com/cdsurvivalguide .
Marcia Stone's creative brand consulting firm, Free Range Consultancy, is based in Indianapolis. She has been art director and creative team leader for brands around the world, winning over 300 local, national and international creative awards. John Debreceni of Janosh Consulting facilitates creative leadership training with Marcia Stone through JanoStone Consulting of New Jersey (http://www.janostone.com/ ).
Source: Free Range Consultancy LLC
CONTACT: Marcia Stone of Free Range Consultancy, +1-317-259-7293,
freerange@ameritech.net
Web site: http://www.freerangeconsultancy.com/
http://www.cafepress.com/cdsurvivalguide
http://www.janostone.com/
INDIANAPOLIS, Oct. 25 /PRNewswire/ -- Give talented creative people a blank page and they see endless possibilities. Give them a spreadsheet of quarterly utilization figures and they offer only a blank stare.
"Producing creative work in a business setting and managing the creative process are vital tasks for creative directors in organizations of all sizes. Yet there is little formal training for the latter," said Marcia Stone, writer of "The Creative Director Survival Guide."
"There aren't any manuals about being a creative leader," says Stone. "When I was first promoted to oversee creative people, I asked my boss for advice and was told 'Just get on the bike and ride.'" That is great counsel for a five-year old, but far from words of wisdom for the stressful work of managing a creative department. "I soon discovered the giant leap from being a producing creative to a creative manager. "
Stone, a former national creative director at a global ad agency, hopes to arm today's creative leaders by sharing the predicaments and lessons of her career in her new book.
Using tips and examples, it addresses the unique challenges that most creative team leaders face. Throughout the book, published through Cafe Press, Stone cites her professional mentors and experiences.
"I worked in advertising. But the book transcends specific creative fields and focuses on working with creative human beings, no matter what their product," said Stone. "With innovation at a premium in business, every manager should learn how to work well with creative people," said Stone.
IMPORTANT NOTE: "The Creative Director Survival Guide" is available only at http://www.cafepress.com/cdsurvivalguide .
Marcia Stone's creative brand consulting firm, Free Range Consultancy, is based in Indianapolis. She has been art director and creative team leader for brands around the world, winning over 300 local, national and international creative awards. John Debreceni of Janosh Consulting facilitates creative leadership training with Marcia Stone through JanoStone Consulting of New Jersey (http://www.janostone.com/ ).
Source: Free Range Consultancy LLC
CONTACT: Marcia Stone of Free Range Consultancy, +1-317-259-7293,
freerange@ameritech.net
Web site: http://www.freerangeconsultancy.com/
http://www.cafepress.com/cdsurvivalguide
http://www.janostone.com/
# posted by Clyde @ 4:25 AM 
