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10/13/2005

 
Lil Jon & the East Side Boyz to Release Limited Edition TV Desktop Player in Celebration of Crunk Juice and Remix CDs

With the Launch of the Lil Jon TV Desktop Fans are Offered Exclusive Content and Giveaways Surrounding the Recently Released Crunk Juice, 'Chopped & Screwed' Remix Album!

LOS ANGELES, Oct. 13 /PRNewswire/ -- In celebration of the great successes of both Crunk Juice and the "Chopped and Screwed" remix album, Lil Jon will release a limited edition customized TV Desktop player, created by The iFirm, Inc. The Lil Jon TV Desktop will offer fans access to never before seen interviews, videos, and Lil Jon music. The custom branded player will allow fans to stream the entire "chopped and Screwed CD and also automatically enter them to win a subscription to Transworld Skateboarding magazine, a pair of DVS shoes, and a pair of Oakley "Thump" MP3 player sunglasses.

With a simple and free download of the player, users will also have access to the latest action sports trailers, skate footage, music and old school games like Space Invaders, Asteroids, and Pac Man. They can rate model's photos, buy merchandise, create audio and video playlists, search content, and even send favorites to friends.

"Lil Jon/ TVT, being the creative people they are, wanted to reach out in a cool new way, and offer fans something they have never had before. TV Desktop more than provided that opportunity," says Jimmy Pargas, Vice President Action Sports and Music Marketing for A.D.D. Marketing & Advertising.

Lil Jon & The East Side Boyz were looking for a unique and effective way to entertain and build awareness of their latest CD and remix CD. The iFirm partnered with A.D.D. Marketing to create this Lil Jon TV Desktop audio/ video computer software program. "We are thrilled to partner with A.D.D. Marketing, Lil Jon and TVT Records. They certainly see the power of TVd and how to maximize their connection with fans", says Rob Williams, The iFirm's founder and president.

The Lil Jon TV Desktop Player is a free download, PC and Mac compatible, and available at www.tvdesktop.com/liljon/

For more information contact:
Meredith Sloane - Melon Media
310-482-3462
Meredith@melonmedia.com

About the iFirm, Inc.

The iFirm, Inc. is an Internet Agency that delivers design, marketing, and programming services to the entertainment industry and major lifestyle brands.

Website: http://www.tvdesktop.com/

About A.D.D. Marketing & Advertising

A.D.D. Marketing and Advertising is a Los Angeles based hybrid advertising/marketing agency. The company specializes in developing communication solutions that seamlessly span from traditional to non- traditional. A.D.D.'s client base includes: Sony Playstation, Nestle, Paramount Studios, Honda, Maverick Records, Fox, Proctor and Gamble, Shark Energy Drink, Activision, Mazda, KMS Hair care and Panda Express.

Website: http://www.addmarketing.com/

About TVT Records

Headquartered in New York City, TVT Records is Billboard's #1 independent record company of 2005. TVT's other notable urban releases: Atlanta hip-hop duo Ying Yang Twins platinum fourth album, U.S.A. (United State of Atlanta), 'Kings of Crunk' Lil Jon & The Eastside Boyz double-platinum album Crunk Juice and the gold-certified M.I.A.M.I. from Cuban-American emcee Pitbull.

Website: http://www.tvtrecords.com/

Source: The iFirm, Inc.

CONTACT: Meredith Sloane of Melon Media, +1-310-482-3462,
Meredith@melonmedia.com, for The iFirm, Inc.

Web site: http://www.tvtrecords.com/

Web site: http://www.tvdesktop.com/liljon

Web site: http://www.addmarketing.com/

Web site: http://www.theifirm.com/




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